Keith Hayward: Valley Innovation Ambassador
February 27, 2023

Keith Hayward has seen more than his fair share of technology development in the Valley.

Serving as General Manager and CEO of North East Mississippi Electric Power Association since 2013, Keith has worked tirelessly to keep his LPC at the forefront of innovation. We asked him to share his experience with innovative technology deployments as it relates to his LPC footprint:

“As technology develops in our industry, co-ops in rural areas need technology even more because we’re so spread out and often have fewer people. Over the years, our team mapped out our system in order to get it to where we could do load controls and load flow analysis. By 2006, we started implementing AMI, which enabled us to take phone calls, display outages on a map, and even pinpoint fuses and switches if they go out.”

To Keith, innovative change isn’t a nicety — it’s a necessity.

“Our investments in technology made a world of difference when we got the call from TVA before Christmas last year. There is no way we could have responded the way we did if we had not already invested in new technologies, like our full SCADA system, over the years. We were able to do everything right here in the office: we turned some of the load down, monitored it while we were doing it, turned it back on, and made sure everybody’s meter was working efficiently. It’s amazing to contrast that experience with the big ice storm of ‘94. When that storm hit, we were out for 23 days. We used big cellular bag phones while we monitored the restoration… we’ve come a long way since then.” 

In addition to keeping the lights on, Keith sees tremendous value in his co-op’s ability to offer fiber to his members.

“Until my members get connectivity, they can’t participate in a lot of other services. I was on the committee to help pass the laws to get us to where we could provide broadband service. This was important for us to be able to utilize smart grid deployment with fiber. We deployed that in 25 months because our goal was to try to make sure everybody in north Mississippi had access to fiber in the home.”

As his system continues to expand rapidly, Keith is also looking ahead to the future. He offered advice to general managers who might be just starting out in this quickly evolving industry.

“Often times people are reluctant to take a chance on new technology or spend money on it. As general managers embrace technology, I encourage them to make sure it fits their customers’ needs. And ultimately, you can’t sacrifice cost for service and reliability. That’s most important.”

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By Jessica Bradshaw December 15, 2025
Leading Decatur Utilities as General Manager, Ray Hardin strives to ensure their system is prepared for the future with innovative solutions. We asked him to share some of the ways he’s implemented technology in his LPC’s footprint. “Advanced Metering Infrastructure (AMI) has helped us improve efficiency, maintenance, and long-term planning, while providing customers with usage data through the customer portal that enables them to look for ways to reduce their energy consumption and their cost. AMI has also integrated with the Outage Management and GIS Systems to improve outage tracking and reduce system downtime. We’ve also leveraged Demand Voltage Reduction technology to reduce the wholesale cost of electricity to keep customer rates as low as possible. And over several years, we have implemented LED streetlights throughout the City of Decatur, replacing less efficient lighting and saving the city on lighting costs.” Ray knows his LPC is responsible for the present and future of his community’s needs, and he wants his community to know that he strategically evaluates new technology with a long-term vision. “I want our customer to know that through our implementation of AMI, improved communications, Demand Voltage Reduction and other programs, we continue to look for ways to keep our system safe and reliable and provide the best service to our community at the lowest possible rates.” With so much technological advancement in the Valley, Ray encourages fellow leaders to lean on strategic partnerships to help bring about community change and benefits using cost-efficient solutions.  “Don't go it alone! Seven States, TVA and other agencies bring a wealth of resources that can be leveraged to bring innovation to a local community without breaking budgets. For example, Decatur Utilities was able to install two Level 3 Rapid EV Chargers in our community through a partnership with the City of Decatur, TVA, Seven States, and ADECA. It would have been difficult for us to justify the cost of such a project on our own - but through this partnership, the cost was shared while the benefit to our customers and communities is enormous. Seek out those opportunities for shared funding that will benefit your local area and lean on others who have already researched or implement innovative technologies to get their ideas and advice.”
By Jessica Bradshaw December 15, 2025
As Chief Information Officer for North Georgia Electric Membership Corporation (NGEMC), Brian Childers knows how crucial innovative partnerships and technology are in preparing for the grid of the future. Brian’s extensive experience has given him a deep understanding of technological diversity and strategic partnerships. We asked him to share some of the ways their team brought innovation to the North Georgia EMC membership, as well as his experience with Seven States as a trusted partner. “The most needed technology developments in our footprint focused on improving reliability, security, and member service. Upgrades to SCADA systems enhanced grid monitoring and automation, allowing faster outage detection and restoration. Cybersecurity improvements were critical to safeguarding member data and ensuring uninterrupted service. Mobile workforce tools streamlined field operations, enabling quicker response times to outages and service requests. Additionally, the installation of distribution system sectionalizing equipment, supported by fiber expansion, improved fault isolation and communication across the network, significantly reducing outage durations and strengthening overall system reliability for our members. Seven States has helped our LPC support innovation by providing access to emerging technologies and collaborative opportunities. They also share best practices that keep us aligned with industry advancements and prepared for future member needs.” Brian always considers how their members view NGEMC’s investments in innovation. “I want our members to know that our role in innovation is centered on improving their quality of life and ensuring reliable, secure, and efficient service. We invest in technologies like advanced grid automation, fiber-supported communication systems, and modern outage management tools to deliver faster restoration, better reliability, and enhanced security. Every innovation we pursue is designed to strengthen our community—whether by reducing outage times, enabling smarter energy solutions, or supporting future connectivity needs. Our commitment is to keep members at the heart of every technology decision we make.”  Brian has learned that being plugged into your community and knowing their needs is fundamental to being an innovative leader. He offered this advice to others who might have questions about how to start bringing innovation to their LPC. “NGEMC’s territory includes communities served by multiple power providers, which limits large-scale community investments. Because of this, innovation should focus on projects that deliver clear, measurable benefits to members. Prioritize technologies that improve reliability while helping keep rates affordable. Stay informed on emerging trends like energy storage and flexible rate options while communicating openly with members to encourage adoption. Above all, maintain a long-term vision that balances innovation with financial responsibility, ensuring every investment strengthens member trust and delivers lasting value.”
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