Dewayne McDonald: Valley Innovation Ambassador
March 27, 2023

Dewayne McDonald knows how innovative partnerships and technology can prepare us for the future.

Since 2019, Dewayne has led Warren Rural Electric Cooperative Corporation as president and CEO with an emphasis on technological diversity and strategic partnerships. We asked him to share his experience with deploying past projects with Seven States:

“One thing I especially appreciate about our partnership with Seven States is the fact that it would be so difficult for a utility to do everything related to a new project on our own. Seven States has the expertise to offer everything from consulting to detailed back-end engineering, and they’re able to offer those services to all of their members, which makes it much more cost-effective. We’ve been really happy with the deployment of our level two charging, and now we’re about to roll out residential charging. All that work would have taken us longer to do on our own and it would’ve cost us more. Seven States brought everything to us and made it easy.”

To Dewayne, the most important thing he wants his members to know is that every decision is made with their needs in mind.

“I want our members to know that we don’t take being their trusted energy provider lightly, and not just when it comes to power, but in everything related to energy services as well. For us to be the trusted expert, we have to have partnerships with folks like Seven States to make sure that we’re providing the absolute best service. We’re not here just to keep their lights on — we’re here to meet their needs. And I think to have a growing community, we have to remember that we’re not just a power company, we’re here to create a better life for our members.

A growing community requires innovative thinking, and Dewayne knows that he needs to stay ahead of the curve.

“We’re constantly evaluating electrification trends, not only from the residential side but also from our commercial/industrial side and how the process is evolving in our industry. We have to ensure that we make decisions today that will enable us to support that demand through new technologies, such as battery storage. We’re exploring new technologies today to make sure the lights are on and reliable five years from now.”

With 32 years of industry experience, Dewayne knows that the members are the heartbeat of his co-op. He offered advice to general managers who might be wondering where to start when it comes to bringing innovation to their LPC.

“You have to listen to your members and customers. Look around at your community and ask yourself, ‘In what ways can I best serve my members and improve their quality of life?’ Once you do that, it helps you break out of the box and expand just beyond the power provider role. With your people in mind, the possibilities for serving them are endless.”

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By Jessica Bradshaw June 25, 2025
Seven States Power Corporation’s Board Chairman, Jeff Dykes, and President & CEO, Betsey Kirk McCall, met with Congressional leaders earlier this summer as part of a strategic initiative to advance funding to install technologies that make power more efficient, reliable, and abundant. Dykes and McCall sought to amplify the need for greater federal support to Tennessee Valley LPCs for increasing America’s energy infrastructure during a time where creative options are needed against the backdrop of unprecedented growth. A primary objective of the trip was to listen to legislators’ areas of focus and educate the leaders on how Seven States supports the Valley through times of transition. Many LPCs have voiced concerns over the volume of requests they are receiving to supply energy to data centers. Dykes and McCall emphasized the opportunities Investment Tax Credits (ITC) and alternative financing provide for accelerating large-scale projects that can supply this growing demand for energy. To date, more than 1200 data centers are in development across the U.S. that will consume an estimated 149.6 -239.3 TWH annually. That represents the equivalent of 15-25 large nuclear plants running continuously to supply the need. Dykes and McCall stressed how cooperatives like Seven States can leverage funding models that alleviate the capital outlays for and accelerate construction of projects that can accommodate the expected growth in the Valley over the next decade from these data centers. “It will take LPCs, TVA, communities, companies, and developers working together on such projects to meet the need and keep the lights on,” said Dykes. “We understand that these data centers represent an opportunity for investment in the region. These dollars will improve communities and attract high quality economic development prospects. We want to ensure our member LPCs and TVA are supported and prepared to deliver this opportunity to the Valley,” said McCall. Dykes and McCall also underscored that Seven States was created by LPCs, in partnership with TVA, as a strategic solution to TVA’s debt ceiling limitations—without amending the TVA Act. From 2007 to 2013, Seven States became the first —and remains the only— LPC-led organization to successfully negotiate a sale/leaseback agreement with TVA to co-own a utility-scale generation asset: the Southaven 800MW Combined Cycle Gas Plant. This makes Seven States uniquely qualified as an in-Valley solution to finance and co-own generation assets with TVA.  “Seven States was created for moments like this. We often serve as the designer or developer, deploying capital and project management expertise to build reliable or advanced energy infrastructure on behalf of LPCs. This allows LPCs to avoid the burden of raising capital or navigating complex regulatory issues,” said McCall. Another key focus of the trip was to share project updates on the $439 million in funding secured earlier this year through the U.S. Department of Agriculture’s New ERA program. Dykes and McCall outlined how this investment will be used to deliver 250MWs of additional power—aligning with national priorities on energy dominance and security. While in Washington, the team also met directly with USDA officials to provide a progress report on the project. “We are at a pivotal moment where federal partnerships can accelerate the progress our members are already making,” McCall said. “Our goal is to ensure their contributions—and their challenges—are clearly understood as Congress shapes the future of energy policy.” More recently, McCall was also in the area conducting meetings during President Trump’s One Big Beautiful Bill event where Zach Stewart of Sequachee Valley Electric Cooperative was among those recognized for their service to the nation in the energy industry. McCall was on site as the new Rural Utilities Services Administrator at USDA, Karl Elmshaeuser, was announced. McCall met with Christopher McClean, former Acting RUS Administrator as part of a series of meetings to further map project details related to the $439 million awarded to Seven States by USDA. By engaging directly with lawmakers and federal agencies, Dykes and McCall are working to ensure that regulatory frameworks reflect on-the-ground realities. These Washington outreach efforts reinforce Seven States’ commitment to building an energy system that is affordable, reliable, and future-focused. Dykes and McCall expect continued conversations throughout the year as the Valley’s energy future takes shape.
By Jessica Bradshaw June 25, 2025
Seven States recently had the privilege of partnering with the Chattanooga Area Food Bank to provide consulting support for energy efficiency upgrades at their main distribution facility. Serving 20 counties across Southeast Tennessee and Northwest Georgia, the Food Bank distributed over 15 million pounds of food last year—equivalent to more than 12 million meals for families in need. With such a vital and energy-intensive operation, improving energy performance means more resources can go directly toward feeding the region. Our team conducted a comprehensive energy assessment, identifying key opportunities to reduce utility costs through more efficient lighting, refrigeration, and HVAC systems. These recommendations are expected to cut energy use by up to 25%, translating into substantial cost savings over time. By optimizing energy performance, the Chattanooga Area Food Bank can reinvest those savings into expanding food access, enhancing logistics, and continuing their mission to eliminate hunger and promote healthier communities.  This collaboration not only underscores the connection between energy efficiency and social good, but also highlights how thoughtful upgrades can deliver lasting value for mission-driven organizations. We're proud to support the Food Bank’s critical work and look forward to seeing the positive ripple effects of this project across the communities they serve.
June 19, 2025
Leading Forked Deer Electric Cooperative as General Manager & CEO, Jeff Newman has firsthand knowledge of how vital technology is to the Valley and what a difference it has made in his community. “In our footprint, two of the most critical technology developments were broadband expansion and system automation. Bringing our system up-to-date has been a top priority, and that started with implementing SCADA across the network—a process that’s still ongoing. SCADA has already made a significant difference by improving our ability to detect and respond to outages quickly, which greatly reduces downtime for our members. On the broadband side, we now serve over 6,800 folks, which represents a substantial portion of our total meters. In a rural area like ours, access to high-speed internet isn’t just a convenience, it’s a necessity. It’s been a game changer, and the revenue from broadband has helped stabilize our electric rates by offsetting the need for larger increases. So, these technology developments haven’t just modernized our infrastructure—they’ve directly improved quality of life and economic resilience for the people we serve.” As the Valley continues to evolve and technology changes, Jeff views Seven States as a trusted partner that can help LPCs find the best fit for their community. “The biggest thing for us, as a rural utility, was having someone to help us get connected with the right people—whether that’s suppliers, vendors, or experts. We really leaned on Seven States for that support because, honestly, we didn’t even know where to begin. Every utility is different, and there’s no one-size-fits-all solution. You have to do what makes sense for your system and your community. A cookie-cutter approach just doesn’t work in this industry, and Seven States knows how to tailor a project or service to fit your exact needs.” Jeff’s advice to GMs who want to bring innovation to their communities is to stay open to progress by listening, learning, and ensuring new ideas truly serve the needs of the ratepayers. “I don’t take credit for the changes we’ve made, but progress happens when you don’t stand in its way. It’s important to evaluate new ideas carefully, make sure they align with your system’s needs, and support what makes sense. The key is to always consider what’s best for your LPC or co-op—and not become an obstacle to improvement.” ###
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