Jeff Hurd: Valley Innovation Ambassador
March 27, 2023

With 33 years of experience in the industry, Jeff Hurd’s transition to general manager of Hopkinsville Electric System in 2017 was an opportunity to ensure his system was prepared for the future.

“Automated Metering Infrastructure was at the top of our list of innovative advancements. We went from reading meters once a month to being able to have our customers’ information right at our fingertips. This has helped us educate them about their usage habits and help predict future patterns. Digitizing our existing electric infrastructure has also helped us pinpoint any potential issues and resolve any problems very quickly.”

Jeff knows his LPC is responsible for both the present and future of his community’s needs.

“Eighty years ago, we just worried about providing electricity. Now, we understand that we are truly in the service business — we want to bring our customers what they need and evolve with their demands, whether that’s fiber or EVs or something else down the road. We’re even working on providing fiber to customers in part of our area who may not be in our electric footprint, but who still need those services. We have to start planning now and making sure the infrastructure is ready for anything else that we need to provide for them.”

Jeff credits Seven States as being a trusted advisor for Hopkinsville Electric as the needs of his customer base continue to evolve.

“We get more inquiries now about internet service than we do electricity, and Seven States’ team has had multiple conversations with me to help evaluate our options. Our customers look to us as an expert on all things, so Seven States has been a valuable resource for us and helped us determine how to best serve our community.”

With so much technological advancement in the Valley, Jeff encourages fellow leaders to collaborate with their peers.

“The best advice I could give to another GM is to be open to new ideas and don’t be afraid to reach out to the resources that you have, including your fellow LPCs or Seven States. One thing I appreciate within our public power model is that we get to share information. If I come up with a good idea that works well for us, we’re able to share that with our fellow LPCs. All LPCs are unique, and we all have different system characteristics, but you can always take a good idea and shape it into what fits your utility. At the end of the day, we’re all striving to make sure that our customers are served.”

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By Jessica Bradshaw December 15, 2025
Leading Decatur Utilities as General Manager, Ray Hardin strives to ensure their system is prepared for the future with innovative solutions. We asked him to share some of the ways he’s implemented technology in his LPC’s footprint. “Advanced Metering Infrastructure (AMI) has helped us improve efficiency, maintenance, and long-term planning, while providing customers with usage data through the customer portal that enables them to look for ways to reduce their energy consumption and their cost. AMI has also integrated with the Outage Management and GIS Systems to improve outage tracking and reduce system downtime. We’ve also leveraged Demand Voltage Reduction technology to reduce the wholesale cost of electricity to keep customer rates as low as possible. And over several years, we have implemented LED streetlights throughout the City of Decatur, replacing less efficient lighting and saving the city on lighting costs.” Ray knows his LPC is responsible for the present and future of his community’s needs, and he wants his community to know that he strategically evaluates new technology with a long-term vision. “I want our customer to know that through our implementation of AMI, improved communications, Demand Voltage Reduction and other programs, we continue to look for ways to keep our system safe and reliable and provide the best service to our community at the lowest possible rates.” With so much technological advancement in the Valley, Ray encourages fellow leaders to lean on strategic partnerships to help bring about community change and benefits using cost-efficient solutions.  “Don't go it alone! Seven States, TVA and other agencies bring a wealth of resources that can be leveraged to bring innovation to a local community without breaking budgets. For example, Decatur Utilities was able to install two Level 3 Rapid EV Chargers in our community through a partnership with the City of Decatur, TVA, Seven States, and ADECA. It would have been difficult for us to justify the cost of such a project on our own - but through this partnership, the cost was shared while the benefit to our customers and communities is enormous. Seek out those opportunities for shared funding that will benefit your local area and lean on others who have already researched or implement innovative technologies to get their ideas and advice.”
By Jessica Bradshaw December 15, 2025
As Chief Information Officer for North Georgia Electric Membership Corporation (NGEMC), Brian Childers knows how crucial innovative partnerships and technology are in preparing for the grid of the future. Brian’s extensive experience has given him a deep understanding of technological diversity and strategic partnerships. We asked him to share some of the ways their team brought innovation to the North Georgia EMC membership, as well as his experience with Seven States as a trusted partner. “The most needed technology developments in our footprint focused on improving reliability, security, and member service. Upgrades to SCADA systems enhanced grid monitoring and automation, allowing faster outage detection and restoration. Cybersecurity improvements were critical to safeguarding member data and ensuring uninterrupted service. Mobile workforce tools streamlined field operations, enabling quicker response times to outages and service requests. Additionally, the installation of distribution system sectionalizing equipment, supported by fiber expansion, improved fault isolation and communication across the network, significantly reducing outage durations and strengthening overall system reliability for our members. Seven States has helped our LPC support innovation by providing access to emerging technologies and collaborative opportunities. They also share best practices that keep us aligned with industry advancements and prepared for future member needs.” Brian always considers how their members view NGEMC’s investments in innovation. “I want our members to know that our role in innovation is centered on improving their quality of life and ensuring reliable, secure, and efficient service. We invest in technologies like advanced grid automation, fiber-supported communication systems, and modern outage management tools to deliver faster restoration, better reliability, and enhanced security. Every innovation we pursue is designed to strengthen our community—whether by reducing outage times, enabling smarter energy solutions, or supporting future connectivity needs. Our commitment is to keep members at the heart of every technology decision we make.”  Brian has learned that being plugged into your community and knowing their needs is fundamental to being an innovative leader. He offered this advice to others who might have questions about how to start bringing innovation to their LPC. “NGEMC’s territory includes communities served by multiple power providers, which limits large-scale community investments. Because of this, innovation should focus on projects that deliver clear, measurable benefits to members. Prioritize technologies that improve reliability while helping keep rates affordable. Stay informed on emerging trends like energy storage and flexible rate options while communicating openly with members to encourage adoption. Above all, maintain a long-term vision that balances innovation with financial responsibility, ensuring every investment strengthens member trust and delivers lasting value.”
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