Dewayne McDonald: Valley Innovation Ambassador
March 27, 2023

Dewayne McDonald knows how innovative partnerships and technology can prepare us for the future.

Since 2019, Dewayne has led Warren Rural Electric Cooperative Corporation as president and CEO with an emphasis on technological diversity and strategic partnerships. We asked him to share his experience with deploying past projects with Seven States:

“One thing I especially appreciate about our partnership with Seven States is the fact that it would be so difficult for a utility to do everything related to a new project on our own. Seven States has the expertise to offer everything from consulting to detailed back-end engineering, and they’re able to offer those services to all of their members, which makes it much more cost-effective. We’ve been really happy with the deployment of our level two charging, and now we’re about to roll out residential charging. All that work would have taken us longer to do on our own and it would’ve cost us more. Seven States brought everything to us and made it easy.”

To Dewayne, the most important thing he wants his members to know is that every decision is made with their needs in mind.

“I want our members to know that we don’t take being their trusted energy provider lightly, and not just when it comes to power, but in everything related to energy services as well. For us to be the trusted expert, we have to have partnerships with folks like Seven States to make sure that we’re providing the absolute best service. We’re not here just to keep their lights on — we’re here to meet their needs. And I think to have a growing community, we have to remember that we’re not just a power company, we’re here to create a better life for our members.

A growing community requires innovative thinking, and Dewayne knows that he needs to stay ahead of the curve.

“We’re constantly evaluating electrification trends, not only from the residential side but also from our commercial/industrial side and how the process is evolving in our industry. We have to ensure that we make decisions today that will enable us to support that demand through new technologies, such as battery storage. We’re exploring new technologies today to make sure the lights are on and reliable five years from now.”

With 32 years of industry experience, Dewayne knows that the members are the heartbeat of his co-op. He offered advice to general managers who might be wondering where to start when it comes to bringing innovation to their LPC.

“You have to listen to your members and customers. Look around at your community and ask yourself, ‘In what ways can I best serve my members and improve their quality of life?’ Once you do that, it helps you break out of the box and expand just beyond the power provider role. With your people in mind, the possibilities for serving them are endless.”

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By Jessica Bradshaw December 15, 2025
Leading Decatur Utilities as General Manager, Ray Hardin strives to ensure their system is prepared for the future with innovative solutions. We asked him to share some of the ways he’s implemented technology in his LPC’s footprint. “Advanced Metering Infrastructure (AMI) has helped us improve efficiency, maintenance, and long-term planning, while providing customers with usage data through the customer portal that enables them to look for ways to reduce their energy consumption and their cost. AMI has also integrated with the Outage Management and GIS Systems to improve outage tracking and reduce system downtime. We’ve also leveraged Demand Voltage Reduction technology to reduce the wholesale cost of electricity to keep customer rates as low as possible. And over several years, we have implemented LED streetlights throughout the City of Decatur, replacing less efficient lighting and saving the city on lighting costs.” Ray knows his LPC is responsible for the present and future of his community’s needs, and he wants his community to know that he strategically evaluates new technology with a long-term vision. “I want our customer to know that through our implementation of AMI, improved communications, Demand Voltage Reduction and other programs, we continue to look for ways to keep our system safe and reliable and provide the best service to our community at the lowest possible rates.” With so much technological advancement in the Valley, Ray encourages fellow leaders to lean on strategic partnerships to help bring about community change and benefits using cost-efficient solutions.  “Don't go it alone! Seven States, TVA and other agencies bring a wealth of resources that can be leveraged to bring innovation to a local community without breaking budgets. For example, Decatur Utilities was able to install two Level 3 Rapid EV Chargers in our community through a partnership with the City of Decatur, TVA, Seven States, and ADECA. It would have been difficult for us to justify the cost of such a project on our own - but through this partnership, the cost was shared while the benefit to our customers and communities is enormous. Seek out those opportunities for shared funding that will benefit your local area and lean on others who have already researched or implement innovative technologies to get their ideas and advice.”
By Jessica Bradshaw December 15, 2025
As Chief Information Officer for North Georgia Electric Membership Corporation (NGEMC), Brian Childers knows how crucial innovative partnerships and technology are in preparing for the grid of the future. Brian’s extensive experience has given him a deep understanding of technological diversity and strategic partnerships. We asked him to share some of the ways their team brought innovation to the North Georgia EMC membership, as well as his experience with Seven States as a trusted partner. “The most needed technology developments in our footprint focused on improving reliability, security, and member service. Upgrades to SCADA systems enhanced grid monitoring and automation, allowing faster outage detection and restoration. Cybersecurity improvements were critical to safeguarding member data and ensuring uninterrupted service. Mobile workforce tools streamlined field operations, enabling quicker response times to outages and service requests. Additionally, the installation of distribution system sectionalizing equipment, supported by fiber expansion, improved fault isolation and communication across the network, significantly reducing outage durations and strengthening overall system reliability for our members. Seven States has helped our LPC support innovation by providing access to emerging technologies and collaborative opportunities. They also share best practices that keep us aligned with industry advancements and prepared for future member needs.” Brian always considers how their members view NGEMC’s investments in innovation. “I want our members to know that our role in innovation is centered on improving their quality of life and ensuring reliable, secure, and efficient service. We invest in technologies like advanced grid automation, fiber-supported communication systems, and modern outage management tools to deliver faster restoration, better reliability, and enhanced security. Every innovation we pursue is designed to strengthen our community—whether by reducing outage times, enabling smarter energy solutions, or supporting future connectivity needs. Our commitment is to keep members at the heart of every technology decision we make.”  Brian has learned that being plugged into your community and knowing their needs is fundamental to being an innovative leader. He offered this advice to others who might have questions about how to start bringing innovation to their LPC. “NGEMC’s territory includes communities served by multiple power providers, which limits large-scale community investments. Because of this, innovation should focus on projects that deliver clear, measurable benefits to members. Prioritize technologies that improve reliability while helping keep rates affordable. Stay informed on emerging trends like energy storage and flexible rate options while communicating openly with members to encourage adoption. Above all, maintain a long-term vision that balances innovation with financial responsibility, ensuring every investment strengthens member trust and delivers lasting value.”
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