Kevin Murphy: Valley Innovation Ambassador
December 27, 2023

Kevin Murphy’s transition to President of Southwest Tennessee Electric Membership Corporation in 2009 was an opportunity to ensure his system was prepared for the future. He offered the following thoughts regarding how his LPC has navigated the deployment of needed technology:

“Southwest is trying to be at the forefront of bringing internet service to our area, and we’ve also helped different communities and co-ops get involved in this process.  We’re working with other co-ops and municipals in the area that already have internet service and have been building a big loop area so that if one part of it goes down, not all of it goes down, so we’re able to support them and keep the internet accessible to our members. We’ve also been working with Seven States on installing EV chargers at various points across our service territory. We’re really excited about the work that’s being done.”

Kevin wants his members to know that his team truly cares about their work and that they see keeping the lights on as one of the many ways they can positively impact the community. He emphasizes that approaching routine actions in innovative ways can make a world of difference:

“We have a ‘round-up’ program that allows our members to choose to round up their electric bill total if they’d like to donate, and in the last four years, we’ve given $1 million back into the community—all because our members rounded up their bills. It really makes a difference to local food banks and other programs. It’s overseen by a board that is made up of our membership. People can apply for grants and then the membership decides how to distribute the funds. The management of Southwest Electric supports them, but it’s all the membership’s decisions.”

Kevin is the first to say that Southwest’s positive impact on the Valley would not be possible without his team. His advice to general managers is to focus on your team’s strengths when deploying new technology.

“Take everything one step at a time. When you’re a new manager, you’re assaulted by everything. What helped me the most was having a great team on board.  There’s no way I can do everything—I have to have some good people. And I’ve got some doggone good people by my side. If you try and tackle everything, it’ll run over you, so lean on your team and take it one day at a time.”

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By Jessica Bradshaw December 12, 2025
Leading Decatur Utilities as General Manager, Ray Hardin strives to ensure their system is prepared for the future with innovative solutions. We asked him to share some of the ways he’s implemented technology in his LPC’s footprint. “Advanced Metering Infrastructure (AMI) has helped us improve efficiency, maintenance, and long-term planning, while providing customers with usage data through the customer portal that enables them to look for ways to reduce their energy consumption and their cost. AMI has also integrated with the Outage Management and GIS Systems to improve outage tracking and reduce system downtime. We’ve also leveraged Demand Voltage Reduction technology to reduce the wholesale cost of electricity to keep customer rates as low as possible. And over several years, we have implemented LED streetlights throughout the City of Decatur, replacing less efficient lighting and saving the city on lighting costs.” Ray knows his LPC is responsible for the present and future of his community’s needs, and he wants his community to know that he strategically evaluates new technology with a long-term vision. “I want our customer to know that through our implementation of AMI, improved communications, Demand Voltage Reduction and other programs, we continue to look for ways to keep our system safe and reliable and provide the best service to our community at the lowest possible rates.” With so much technological advancement in the Valley, Ray encourages fellow leaders to lean on strategic partnerships to help bring about community change and benefits using cost-efficient solutions.  “Don't go it alone! Seven States, TVA and other agencies bring a wealth of resources that can be leveraged to bring innovation to a local community without breaking budgets. For example, Decatur Utilities was able to install two Level 3 Rapid EV Chargers in our community through a partnership with the City of Decatur, TVA, Seven States, and ADECA. It would have been difficult for us to justify the cost of such a project on our own - but through this partnership, the cost was shared while the benefit to our customers and communities is enormous. Seek out those opportunities for shared funding that will benefit your local area and lean on others who have already researched or implement innovative technologies to get their ideas and advice.”
By Jessica Bradshaw December 12, 2025
As Chief Information Officer for North Georgia Electric Membership Corporation (NGEMC), Brian Childers knows how crucial innovative partnerships and technology are in preparing for the grid of the future. Brian’s extensive experience has given him a deep understanding of technological diversity and strategic partnerships. We asked him to share some of the ways their team brought innovation to the North Georgia EMC membership, as well as his experience with Seven States as a trusted partner. “The most needed technology developments in our footprint focused on improving reliability, security, and member service. Upgrades to SCADA systems enhanced grid monitoring and automation, allowing faster outage detection and restoration. Cybersecurity improvements were critical to safeguarding member data and ensuring uninterrupted service. Mobile workforce tools streamlined field operations, enabling quicker response times to outages and service requests. Additionally, the installation of distribution system sectionalizing equipment, supported by fiber expansion, improved fault isolation and communication across the network, significantly reducing outage durations and strengthening overall system reliability for our members. Seven States has helped our LPC support innovation by providing access to emerging technologies and collaborative opportunities. They also share best practices that keep us aligned with industry advancements and prepared for future member needs.” Brian always considers how their members view NGEMC’s investments in innovation. “I want our members to know that our role in innovation is centered on improving their quality of life and ensuring reliable, secure, and efficient service. We invest in technologies like advanced grid automation, fiber-supported communication systems, and modern outage management tools to deliver faster restoration, better reliability, and enhanced security. Every innovation we pursue is designed to strengthen our community—whether by reducing outage times, enabling smarter energy solutions, or supporting future connectivity needs. Our commitment is to keep members at the heart of every technology decision we make.”  Brian has learned that being plugged into your community and knowing their needs is fundamental to being an innovative leader. He offered this advice to others who might have questions about how to start bringing innovation to their LPC. “NGEMC’s territory includes communities served by multiple power providers, which limits large-scale community investments. Because of this, innovation should focus on projects that deliver clear, measurable benefits to members. Prioritize technologies that improve reliability while helping keep rates affordable. Stay informed on emerging trends like energy storage and flexible rate options while communicating openly with members to encourage adoption. Above all, maintain a long-term vision that balances innovation with financial responsibility, ensuring every investment strengthens member trust and delivers lasting value.”
By Jessica Bradshaw October 27, 2025
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