Jeff McDonald
June 20, 2024

Leading Tuscumbia Utilities as General Manager for the last eight years, Jeff McDonald knows how vital it is to prepare his system for the future. He offered the following thoughts regarding his LPC’s approach to the implementation of new technology:

“I always try to look for technology that can make our service better and ensure our customers’ lives are continuously improved. We implemented online payments and applications during Covid, and a lot of those processes will continue to evolve as we look to provide more online options for our customers in the future. We’re looking forward to transitioning to AMR as well, which will be a tremendous asset to both our customers and our team, with the ability to provide real-time data and potentially heading off any unnecessary energy usage. We know that this will improve the quality of our customers’ lives, and that’s ultimately what fuels every decision we make.”

Jeff knows that this industry evolves rapidly, and he shared how Seven States can help LPCs navigate the innovative changes in the Valley.

“Seven States’ intentional presence at district meetings and other events around the Valley is valuable for LPCs who might not know where to start on implementing innovation. They’re always ready to share what works, what doesn’t, and are knowledgeable in a wide variety of technologies, whether it be EV chargers, solar, batteries, or anything else coming down the road. It’s nice to see somebody that’s actually in a boots-on-the-ground role and to hear from other LPCs that have had successful projects with them.”

When asked about what advice he’d give to a new manager who wants to pursue innovation, Jeff shared that it’s important to keep the customer at the heart of every decision.

“Every single day, you have to do what’s best for the ratepayer. They are your lifeline, and you have to steward their resources and go above and beyond to serve them well. With a smaller system, sometimes the timing for new projects just isn’t right yet, but with each decision you make, as long as you’re confident that what you’re doing is truly the best thing for the ratepayer, your community will benefit greatly.”


By Jessica Bradshaw December 12, 2025
Leading Decatur Utilities as General Manager, Ray Hardin strives to ensure their system is prepared for the future with innovative solutions. We asked him to share some of the ways he’s implemented technology in his LPC’s footprint. “Advanced Metering Infrastructure (AMI) has helped us improve efficiency, maintenance, and long-term planning, while providing customers with usage data through the customer portal that enables them to look for ways to reduce their energy consumption and their cost. AMI has also integrated with the Outage Management and GIS Systems to improve outage tracking and reduce system downtime. We’ve also leveraged Demand Voltage Reduction technology to reduce the wholesale cost of electricity to keep customer rates as low as possible. And over several years, we have implemented LED streetlights throughout the City of Decatur, replacing less efficient lighting and saving the city on lighting costs.” Ray knows his LPC is responsible for the present and future of his community’s needs, and he wants his community to know that he strategically evaluates new technology with a long-term vision. “I want our customer to know that through our implementation of AMI, improved communications, Demand Voltage Reduction and other programs, we continue to look for ways to keep our system safe and reliable and provide the best service to our community at the lowest possible rates.” With so much technological advancement in the Valley, Ray encourages fellow leaders to lean on strategic partnerships to help bring about community change and benefits using cost-efficient solutions.  “Don't go it alone! Seven States, TVA and other agencies bring a wealth of resources that can be leveraged to bring innovation to a local community without breaking budgets. For example, Decatur Utilities was able to install two Level 3 Rapid EV Chargers in our community through a partnership with the City of Decatur, TVA, Seven States, and ADECA. It would have been difficult for us to justify the cost of such a project on our own - but through this partnership, the cost was shared while the benefit to our customers and communities is enormous. Seek out those opportunities for shared funding that will benefit your local area and lean on others who have already researched or implement innovative technologies to get their ideas and advice.”
By Jessica Bradshaw December 12, 2025
As Chief Information Officer for North Georgia Electric Membership Corporation (NGEMC), Brian Childers knows how crucial innovative partnerships and technology are in preparing for the grid of the future. Brian’s extensive experience has given him a deep understanding of technological diversity and strategic partnerships. We asked him to share some of the ways their team brought innovation to the North Georgia EMC membership, as well as his experience with Seven States as a trusted partner. “The most needed technology developments in our footprint focused on improving reliability, security, and member service. Upgrades to SCADA systems enhanced grid monitoring and automation, allowing faster outage detection and restoration. Cybersecurity improvements were critical to safeguarding member data and ensuring uninterrupted service. Mobile workforce tools streamlined field operations, enabling quicker response times to outages and service requests. Additionally, the installation of distribution system sectionalizing equipment, supported by fiber expansion, improved fault isolation and communication across the network, significantly reducing outage durations and strengthening overall system reliability for our members. Seven States has helped our LPC support innovation by providing access to emerging technologies and collaborative opportunities. They also share best practices that keep us aligned with industry advancements and prepared for future member needs.” Brian always considers how their members view NGEMC’s investments in innovation. “I want our members to know that our role in innovation is centered on improving their quality of life and ensuring reliable, secure, and efficient service. We invest in technologies like advanced grid automation, fiber-supported communication systems, and modern outage management tools to deliver faster restoration, better reliability, and enhanced security. Every innovation we pursue is designed to strengthen our community—whether by reducing outage times, enabling smarter energy solutions, or supporting future connectivity needs. Our commitment is to keep members at the heart of every technology decision we make.”  Brian has learned that being plugged into your community and knowing their needs is fundamental to being an innovative leader. He offered this advice to others who might have questions about how to start bringing innovation to their LPC. “NGEMC’s territory includes communities served by multiple power providers, which limits large-scale community investments. Because of this, innovation should focus on projects that deliver clear, measurable benefits to members. Prioritize technologies that improve reliability while helping keep rates affordable. Stay informed on emerging trends like energy storage and flexible rate options while communicating openly with members to encourage adoption. Above all, maintain a long-term vision that balances innovation with financial responsibility, ensuring every investment strengthens member trust and delivers lasting value.”
By Jessica Bradshaw October 27, 2025
Cleveland Utilities connects Cleveland to Fast Charge TN and regional Fast Charge Network
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