Dion Cooper
December 18, 2024

With over 30 years of industry experience, Dion Cooper’s transition to President & CEO of Volunteer Energy Cooperative (VEC) in 2022 was an opportunity to ensure their system was prepared for the future with innovative solutions.



“One area that we’ve worked to improve is to get more downline controls. We’ve got fiber to our substations and are actively working to implement more smart grid technologies. VEC has been awarded a DOE grant through the MG CARED program, as well as an additional battery grant from the Appalachian Regional Commission (ARC). We partnered with North Georgia EMC and Blue Ridge Mountain EMC for a multi-state award, which was the first of its kind. In total, the three cooperatives will receive $10M to go toward the installation of additional battery storage systems in our service areas, and VEC plans to install an additional 4MW of batteries in Meigs County with our portion of the award. That battery piece is probably the biggest thing that we’re chasing right now—that will help improve our reliability even more.”


Dion knows his LPC is responsible for the present and future of his community’s needs, and he wants his members to know that he strategically evaluates new technology with a long-term vision.


“I want our members to know that we always look for opportunities that are going to benefit them in terms of reliability, cost, and anything we can do to improve their service level. We don’t pursue technology for technology’s sake—and as a former IT guy, I love technology—but there has to be a value to the cooperative in order to implement innovation.”


Dion knows that Seven States is a helpful resource as his community’s needs continue to evolve and diversify.


“We look at Seven States as a valuable partner, not only from a standpoint of doing projects together, but for expertise also—we can reach out to their team and lean on them. With our interest in battery storage and Seven States’ experience in that arena, we are confident that we’ll be able to work together in the future as we continue to explore what can best benefit our community.”


With so much technological advancement in the Valley, Dion encourages fellow leaders to find what works best for their LPC and to not be afraid to bring about community change and benefits.


“Don’t be afraid to implement new technologies just because it hasn’t been done; don’t let that be a deterrent. You don’t have to live on the cutting edge, but it’s okay to be first sometimes, especially if it has a tremendous value to the organization and to your members. Getting buy-in from your team, board, and community is vital, and if you have a technology that is going to bring real, tangible value to your community, and you keep that at the forefront of everything you do, everything else will fall into place.”


By Jessica Bradshaw October 27, 2025
Cleveland Utilities connects Cleveland to Fast Charge TN and regional Fast Charge Network
By Jessica Bradshaw October 3, 2025
PIGEON FORGE, Tenn. — October 3, 2025 — Seven States Power Corporation (Seven States), in partnership with Sevier County Electric System (SCES), and Dollywood is proud to announce the ribbon cutting and official unveiling of 7 new electric vehicle (EV) charging stations with 14 charging ports, and 10 solar-powered umbrella charging units at Dollywood, one of the nation’s leading theme park destinations. The new EV charging stations mark another exciting step forward in advancing transportation infrastructure to support the growing demand for electric vehicles in East Tennessee. Designed, developed, and deployed by Seven States, the project reflects a commitment to innovation, community partnership, and serving Dollywood guests. The ten solar-powered umbrellas will be installed in the Country Fair area, providing guests with a convenient place to charge their devices while they enjoy watching ride goers from the comfort of the shade. “Dollywood is a treasured landmark for families and visitors from across the country,” said Betsey Kirk McCall, President and CEO of Seven States. “We are honored to partner with SCES and Dollywood to deliver technology that adds convenience for guests while enhancing innovation in the region.” The addition of the charging stations and umbrellas highlight the shared vision of Seven States Power and SCES to expand access to energy solutions across the region. SCES provides electric power to more than 61,000 customers across Sevier County, Tennessee. As a locally owned public power utility, SCES has served the community for over 80 years with a focus on reliability, affordability, customer service, and innovation. “These projects represent our commitment to supporting innovation to meet the needs of our community. By working together, we’re helping ensure that both residents and visitors have access to the energy solutions of tomorrow, right here in Sevier County," said Allen Robbins, CEO of SCES. The ribbon cutting ceremony celebrates not only the completion of these projects, but also the growing collaboration between local utilities, community partners, and attractions to create a more modern energy future for Tennessee. “This partnership with Seven States and Sevier County Electric highlights the importance of regional collaboration to build infrastructure that supports both the local community and the millions of visitors to the Great Smoky Mountains each year. By investing in this technology, we are helping pave the way for a more sustainable future, while reinforcing our role as a leader in both the tourism industry and the community we call home," said Eugene Naughton, Dollywood Parks & Resorts President. “These investments further enhance our guest experience by providing services to help meet two emerging needs of those who visit.”  The charging stations will be available for use to patrons in the Preferred Parking Lot of Dollywood Theme Park beginning October 6, 2025 while the umbrellas are available for use immediately.
By Jessica Bradshaw September 29, 2025
With his extensive experience in the industry, Kendall Bear’s leadership as General Manager of Rockwood Electric Utility has given him the opportunity to ensure his community is prepared for the future. “Although we’ve had many of the following systems implemented for a few years now, looking back, I would say that building a fiber network between our main office and our substations has been beneficial in a variety of ways for Rockwood Electric. This opened the door for additional technology developments such as AMI, SCADA, distribution automation, Dispatchable Voltage Regulation, a 900 Mhz radio system, and a Meter Data Management System. Implementing a GIS system was extremely valuable as well, as we are now able to export that information to other systems such as Outage Management. We have a business and customer portal from CSA that is used extensively by our employees and customers—everyone really benefits from it.” Kendall knows his LPC is responsible for both the present and future of his community’s needs, and he wants his community to know that he is always looking for ways to better their lives. “We are working very hard to provide a reliable power supply to all our customers and using these different technologies helps us manage the power system. We want to be able to provide real-time information to our customers; something they would not normally have access to without these technologies. I would also want our community to know that we are their ‘trusted energy advisor’ and every employee at Rockwood Electric is committed to helping them make good decisions about the power they use.” With so much technological advancement in the Valley, Kendall encourages fellow leaders to make a strategic plan and collaborate with their peers.  “The possibilities for innovation are almost endless, and there are a variety of products that are offered by many vendors. It is more than a little overwhelming! I would encourage a new GM to develop a strategic plan if the utility doesn’t already have one that is up-to-date. This may involve getting input from the many stakeholders in the community. After prioritizing your goals, get to work. Finally, I would tell a new GM to talk to his or her peers and colleagues a LOT. They will tell you what they have done that has been a colossal flop so you’ll know to avoid it, or they will tell you what they have been successful with. I guarantee every manager will share their story if you ask.”
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