BrightRidge Invites Customers to ‘Take A Load Off’
July 30, 2018

At BrightRidge, ‘Take A Load Off’ isn’t just a folksy greeting; it’s what thousands of the utility’s customers have been doing, via their water heaters, since 2013.

Eric Egan, chief data officer at BrightRidge, estimates the TALO program saved the Johnson City, TN-based utility more than $236,213 in 2018 and will save it nearly $7 million through 2031.

Reducing cost is “critical as we look to keep costs down for our customers,” said BrightRidge CEO Jeff Dykes.

BrightRidge started the TALO program in earnest in 2014, shortly after finishing deployment of its advanced metering infrastructure. By the end of 2018, nearly 10 percent of BrightRidge’s 66,000-plus residential customers were in TALO.

TALO load-control devices are installed on water heaters in multi-family and single-family residences. The devices activate infrequently for a 2-hour duration during times of peak demand – usually very hot or very cold days. Should a BrightRidge customer need more hot water than what’s stored inside the water heater during a diversion event, that customer can simply push an override button on the TALO device.

At present, Egan said, TALO sheds on average 2.5 to 3 megawatts per diversion event.

“Our peaks are pretty easy to predict – 7 a.m. to 9 a.m. in the winter and 4 p.m. to 6 p.m. in the summer,” Egan said. “We’re almost always going to peak in those 2-hour windows, so the challenge is picking the correct day. In most months, we run two to four load-control events to capture the peak.”

BrightRidge customers who sign up for TALO receive a $40 billing credit as well as free water heater maintenance for elements and thermostats as long as they continue to participate in the program. Egan estimated that of the more than 6,000 devices installed so far, barely two dozen customers have asked to have theirs removed- “and most of those are due to customers changing out their water heaters,” he said.

TALO maintenance is a point of pride at BrightRidge. Egan said the utility averages 10 to 15 maintenance calls per month, with every bit of that work being done by BrightRidge personnel – no contractors. He said installation typically costs about $125 per device (up-front incentive plus labor), but the maintenance cost averages fewer than 25 cents per month, per device.

Egan said BrightRidge does its best to keep the TALO program top-of-mind where its customers are concerned.

“We have all the information on our website,” he said. “We run newspaper and radio ads as well.

“We have 150 to 200 people through our lobby every day, and TALO information is posted there. Anytime a customer sits down with one of our customer-service representatives, that customer is offered the program.”

For more information on TALO and other BrightRidge programs, visit www.brightridge.com or call Energy Services and Marketing at 423.952.5142.

By Jessica Bradshaw December 15, 2025
Leading Decatur Utilities as General Manager, Ray Hardin strives to ensure their system is prepared for the future with innovative solutions. We asked him to share some of the ways he’s implemented technology in his LPC’s footprint. “Advanced Metering Infrastructure (AMI) has helped us improve efficiency, maintenance, and long-term planning, while providing customers with usage data through the customer portal that enables them to look for ways to reduce their energy consumption and their cost. AMI has also integrated with the Outage Management and GIS Systems to improve outage tracking and reduce system downtime. We’ve also leveraged Demand Voltage Reduction technology to reduce the wholesale cost of electricity to keep customer rates as low as possible. And over several years, we have implemented LED streetlights throughout the City of Decatur, replacing less efficient lighting and saving the city on lighting costs.” Ray knows his LPC is responsible for the present and future of his community’s needs, and he wants his community to know that he strategically evaluates new technology with a long-term vision. “I want our customer to know that through our implementation of AMI, improved communications, Demand Voltage Reduction and other programs, we continue to look for ways to keep our system safe and reliable and provide the best service to our community at the lowest possible rates.” With so much technological advancement in the Valley, Ray encourages fellow leaders to lean on strategic partnerships to help bring about community change and benefits using cost-efficient solutions.  “Don't go it alone! Seven States, TVA and other agencies bring a wealth of resources that can be leveraged to bring innovation to a local community without breaking budgets. For example, Decatur Utilities was able to install two Level 3 Rapid EV Chargers in our community through a partnership with the City of Decatur, TVA, Seven States, and ADECA. It would have been difficult for us to justify the cost of such a project on our own - but through this partnership, the cost was shared while the benefit to our customers and communities is enormous. Seek out those opportunities for shared funding that will benefit your local area and lean on others who have already researched or implement innovative technologies to get their ideas and advice.”
By Jessica Bradshaw December 15, 2025
As Chief Information Officer for North Georgia Electric Membership Corporation (NGEMC), Brian Childers knows how crucial innovative partnerships and technology are in preparing for the grid of the future. Brian’s extensive experience has given him a deep understanding of technological diversity and strategic partnerships. We asked him to share some of the ways their team brought innovation to the North Georgia EMC membership, as well as his experience with Seven States as a trusted partner. “The most needed technology developments in our footprint focused on improving reliability, security, and member service. Upgrades to SCADA systems enhanced grid monitoring and automation, allowing faster outage detection and restoration. Cybersecurity improvements were critical to safeguarding member data and ensuring uninterrupted service. Mobile workforce tools streamlined field operations, enabling quicker response times to outages and service requests. Additionally, the installation of distribution system sectionalizing equipment, supported by fiber expansion, improved fault isolation and communication across the network, significantly reducing outage durations and strengthening overall system reliability for our members. Seven States has helped our LPC support innovation by providing access to emerging technologies and collaborative opportunities. They also share best practices that keep us aligned with industry advancements and prepared for future member needs.” Brian always considers how their members view NGEMC’s investments in innovation. “I want our members to know that our role in innovation is centered on improving their quality of life and ensuring reliable, secure, and efficient service. We invest in technologies like advanced grid automation, fiber-supported communication systems, and modern outage management tools to deliver faster restoration, better reliability, and enhanced security. Every innovation we pursue is designed to strengthen our community—whether by reducing outage times, enabling smarter energy solutions, or supporting future connectivity needs. Our commitment is to keep members at the heart of every technology decision we make.”  Brian has learned that being plugged into your community and knowing their needs is fundamental to being an innovative leader. He offered this advice to others who might have questions about how to start bringing innovation to their LPC. “NGEMC’s territory includes communities served by multiple power providers, which limits large-scale community investments. Because of this, innovation should focus on projects that deliver clear, measurable benefits to members. Prioritize technologies that improve reliability while helping keep rates affordable. Stay informed on emerging trends like energy storage and flexible rate options while communicating openly with members to encourage adoption. Above all, maintain a long-term vision that balances innovation with financial responsibility, ensuring every investment strengthens member trust and delivers lasting value.”
By Jessica Bradshaw October 27, 2025
Cleveland Utilities connects Cleveland to Fast Charge TN and regional Fast Charge Network
Show More