Project Liftoff Takes Flight
October 21, 2020

The sun shone brightly as officials from Seven States Power, the U.S. Space & Rocket Center (USSRC) and Huntsville Utilities cut the ribbon to open Project Liftoff on October 1 at the close of the Seven States Power Annual Meeting. Before a crowd of members and their families and guests; employees of Huntsville Utilities; and U.S. Space & Rocket Center staff, Space Center CEO Louie Ramirez; Huntsville Mayor, Tommy Battle; Huntsville Utilities CEO, Wes Kelley; Seven States Power EVP Betsey Kirk McCall; and Astronaut Dr. Don Thomas symbolically opened this groundbreaking solar-powered, EV charging station that utilizes battery storage for greater functionality. Project Liftoff serves as an educational exhibit about the United States’ space program’s use of solar power in space exploration.

“Project Liftoff reflects both the ingenuity and the collaborative effort that it took to break away from gravity and send rockets soaring toward the stars. Seven States set out to imagine the possibilities of bringing together three technologies solar energy, battery storage, and EV chargers – that would connect power generation to space exploration in a way that visitors could interact with the technology. Achieving this vision required the partnership and creativity of our partners, the U.S. Space & Rocket Center, and Huntsville Utilities,” said McCall.

The combination of solar power and battery storage will offer an economic assist to the USSRC by allowing them to offset energy usage by using the 30kW of electricity generated by solar power right in their parking lot. The USSRC, like so many businesses that depend on tourism, has been especially affected by the economic ravages of the COVID-19 pandemic. “We’ll also gain the benefit of having excess energy that it produces off its solar power which will help us reduce our cost of our electricity which is a very valuable thing for us as we’re working through all of our challenges as we go forward,” said the USSRC’s Ramirez.

In addition to helping the not-for-profit USSRC offset their energy costs, the Project Liftoff installation promises to help educate the thousands of visitors who pass through the center during a typical year about how solar power has enabled solar exploration, from the early solar panels that powered the Vanguard 1 satellite launched in 1958 to NASA’s current use of solar arrays to power everything from the Mars Rover to the International Space Station.

The outstanding results of the collaboration involved in bringing Project Liftoff to fruition also illustrates the power of partnership among the Tennessee Valley’s 153 local power companies. “It’s time we start integrating these technologies into our distribution systems and energy portfolios, and leverage them for the benefit of our customers,” said Kelley.

“As we enter into a new era with rapid developments in the distributed energy resources space, and the flexibility options afforded by TVA, knowledge-sharing and partnerships among local power companies can drive the kind of innovation that resulted in this first-in-the-Valley combined solar, battery and EV charger installation,” said McCall.

By Jessica Bradshaw December 15, 2025
Leading Decatur Utilities as General Manager, Ray Hardin strives to ensure their system is prepared for the future with innovative solutions. We asked him to share some of the ways he’s implemented technology in his LPC’s footprint. “Advanced Metering Infrastructure (AMI) has helped us improve efficiency, maintenance, and long-term planning, while providing customers with usage data through the customer portal that enables them to look for ways to reduce their energy consumption and their cost. AMI has also integrated with the Outage Management and GIS Systems to improve outage tracking and reduce system downtime. We’ve also leveraged Demand Voltage Reduction technology to reduce the wholesale cost of electricity to keep customer rates as low as possible. And over several years, we have implemented LED streetlights throughout the City of Decatur, replacing less efficient lighting and saving the city on lighting costs.” Ray knows his LPC is responsible for the present and future of his community’s needs, and he wants his community to know that he strategically evaluates new technology with a long-term vision. “I want our customer to know that through our implementation of AMI, improved communications, Demand Voltage Reduction and other programs, we continue to look for ways to keep our system safe and reliable and provide the best service to our community at the lowest possible rates.” With so much technological advancement in the Valley, Ray encourages fellow leaders to lean on strategic partnerships to help bring about community change and benefits using cost-efficient solutions.  “Don't go it alone! Seven States, TVA and other agencies bring a wealth of resources that can be leveraged to bring innovation to a local community without breaking budgets. For example, Decatur Utilities was able to install two Level 3 Rapid EV Chargers in our community through a partnership with the City of Decatur, TVA, Seven States, and ADECA. It would have been difficult for us to justify the cost of such a project on our own - but through this partnership, the cost was shared while the benefit to our customers and communities is enormous. Seek out those opportunities for shared funding that will benefit your local area and lean on others who have already researched or implement innovative technologies to get their ideas and advice.”
By Jessica Bradshaw December 15, 2025
As Chief Information Officer for North Georgia Electric Membership Corporation (NGEMC), Brian Childers knows how crucial innovative partnerships and technology are in preparing for the grid of the future. Brian’s extensive experience has given him a deep understanding of technological diversity and strategic partnerships. We asked him to share some of the ways their team brought innovation to the North Georgia EMC membership, as well as his experience with Seven States as a trusted partner. “The most needed technology developments in our footprint focused on improving reliability, security, and member service. Upgrades to SCADA systems enhanced grid monitoring and automation, allowing faster outage detection and restoration. Cybersecurity improvements were critical to safeguarding member data and ensuring uninterrupted service. Mobile workforce tools streamlined field operations, enabling quicker response times to outages and service requests. Additionally, the installation of distribution system sectionalizing equipment, supported by fiber expansion, improved fault isolation and communication across the network, significantly reducing outage durations and strengthening overall system reliability for our members. Seven States has helped our LPC support innovation by providing access to emerging technologies and collaborative opportunities. They also share best practices that keep us aligned with industry advancements and prepared for future member needs.” Brian always considers how their members view NGEMC’s investments in innovation. “I want our members to know that our role in innovation is centered on improving their quality of life and ensuring reliable, secure, and efficient service. We invest in technologies like advanced grid automation, fiber-supported communication systems, and modern outage management tools to deliver faster restoration, better reliability, and enhanced security. Every innovation we pursue is designed to strengthen our community—whether by reducing outage times, enabling smarter energy solutions, or supporting future connectivity needs. Our commitment is to keep members at the heart of every technology decision we make.”  Brian has learned that being plugged into your community and knowing their needs is fundamental to being an innovative leader. He offered this advice to others who might have questions about how to start bringing innovation to their LPC. “NGEMC’s territory includes communities served by multiple power providers, which limits large-scale community investments. Because of this, innovation should focus on projects that deliver clear, measurable benefits to members. Prioritize technologies that improve reliability while helping keep rates affordable. Stay informed on emerging trends like energy storage and flexible rate options while communicating openly with members to encourage adoption. Above all, maintain a long-term vision that balances innovation with financial responsibility, ensuring every investment strengthens member trust and delivers lasting value.”
By Jessica Bradshaw October 27, 2025
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