Project Liftoff Takes Flight
October 21, 2020

The sun shone brightly as officials from Seven States Power, the U.S. Space & Rocket Center (USSRC) and Huntsville Utilities cut the ribbon to open Project Liftoff on October 1 at the close of the Seven States Power Annual Meeting. Before a crowd of members and their families and guests; employees of Huntsville Utilities; and U.S. Space & Rocket Center staff, Space Center CEO Louie Ramirez; Huntsville Mayor, Tommy Battle; Huntsville Utilities CEO, Wes Kelley; Seven States Power EVP Betsey Kirk McCall; and Astronaut Dr. Don Thomas symbolically opened this groundbreaking solar-powered, EV charging station that utilizes battery storage for greater functionality. Project Liftoff serves as an educational exhibit about the United States’ space program’s use of solar power in space exploration.

“Project Liftoff reflects both the ingenuity and the collaborative effort that it took to break away from gravity and send rockets soaring toward the stars. Seven States set out to imagine the possibilities of bringing together three technologies solar energy, battery storage, and EV chargers – that would connect power generation to space exploration in a way that visitors could interact with the technology. Achieving this vision required the partnership and creativity of our partners, the U.S. Space & Rocket Center, and Huntsville Utilities,” said McCall.

The combination of solar power and battery storage will offer an economic assist to the USSRC by allowing them to offset energy usage by using the 30kW of electricity generated by solar power right in their parking lot. The USSRC, like so many businesses that depend on tourism, has been especially affected by the economic ravages of the COVID-19 pandemic. “We’ll also gain the benefit of having excess energy that it produces off its solar power which will help us reduce our cost of our electricity which is a very valuable thing for us as we’re working through all of our challenges as we go forward,” said the USSRC’s Ramirez.

In addition to helping the not-for-profit USSRC offset their energy costs, the Project Liftoff installation promises to help educate the thousands of visitors who pass through the center during a typical year about how solar power has enabled solar exploration, from the early solar panels that powered the Vanguard 1 satellite launched in 1958 to NASA’s current use of solar arrays to power everything from the Mars Rover to the International Space Station.

The outstanding results of the collaboration involved in bringing Project Liftoff to fruition also illustrates the power of partnership among the Tennessee Valley’s 153 local power companies. “It’s time we start integrating these technologies into our distribution systems and energy portfolios, and leverage them for the benefit of our customers,” said Kelley.

“As we enter into a new era with rapid developments in the distributed energy resources space, and the flexibility options afforded by TVA, knowledge-sharing and partnerships among local power companies can drive the kind of innovation that resulted in this first-in-the-Valley combined solar, battery and EV charger installation,” said McCall.

By Jessica Bradshaw September 29, 2025
With his extensive experience in the industry, Kendall Bear’s leadership as General Manager of Rockwood Electric Utility has given him the opportunity to ensure his community is prepared for the future. “Although we’ve had many of the following systems implemented for a few years now, looking back, I would say that building a fiber network between our main office and our substations has been beneficial in a variety of ways for Rockwood Electric. This opened the door for additional technology developments such as AMI, SCADA, distribution automation, Dispatchable Voltage Regulation, a 900 Mhz radio system, and a Meter Data Management System. Implementing a GIS system was extremely valuable as well, as we are now able to export that information to other systems such as Outage Management. We have a business and customer portal from CSA that is used extensively by our employees and customers—everyone really benefits from it.” Kendall knows his LPC is responsible for both the present and future of his community’s needs, and he wants his community to know that he is always looking for ways to better their lives. “We are working very hard to provide a reliable power supply to all our customers and using these different technologies helps us manage the power system. We want to be able to provide real-time information to our customers; something they would not normally have access to without these technologies. I would also want our community to know that we are their ‘trusted energy advisor’ and every employee at Rockwood Electric is committed to helping them make good decisions about the power they use.” With so much technological advancement in the Valley, Kendall encourages fellow leaders to make a strategic plan and collaborate with their peers.  “The possibilities for innovation are almost endless, and there are a variety of products that are offered by many vendors. It is more than a little overwhelming! I would encourage a new GM to develop a strategic plan if the utility doesn’t already have one that is up-to-date. This may involve getting input from the many stakeholders in the community. After prioritizing your goals, get to work. Finally, I would tell a new GM to talk to his or her peers and colleagues a LOT. They will tell you what they have done that has been a colossal flop so you’ll know to avoid it, or they will tell you what they have been successful with. I guarantee every manager will share their story if you ask.”
By Jessica Bradshaw September 29, 2025
Marty Ivy knows that when it comes to the energy industry, innovative partnerships and technology help prepare everyone for the unexpected. Leading Mayfield Electric and Water System as General Superintendent, Marty has overcome his community’s fair share of devastating weather events. His experienced leadership has allowed him to place an emphasis on technological diversity and preparedness. We asked him to share his experience with various projects with Seven States: “Most recently, Seven States helped us develop an RFP and select a 1.3-megawatt solar installation that we’re preparing to deploy. Projects like this take time, but once it’s in place, it will serve as our generation to help offset TVA’s requirement. Seven States has also been a major supporter for us in mutual aid during disasters. We’ve had three FEMA events — the remnants of Hurricane Ike in 2008, the ice storm in 2009, and the tornadoes in 2021. So, between disaster recovery and now helping us with solar, Seven States has really been there for us. That’s what makes partnership so valuable — you all make things easier, and we see you not just as partners but as friends who help keep our communities strong. We’re grateful for that support and excited about the projects still to come.” To Marty, the most important thing he wants his members to know is that every decision is made with their needs in mind. “Mayfield Electric and Water System strives to be an efficient and innovative utility while managing both reliability and rates. That’s really what it comes down to — being reliable and keeping costs low for our customers. We’ve already seen how innovation can transform our operations. For example, our customer service representatives have been amazed at how much new technology has improved our outage management system. It’s made responding to customers easier, faster, and far more efficient, especially during storms. There’s so much potential we haven’t even discovered yet in the Valley.” With 34 years of industry experience, Marty knows that change is inevitable. He offered this advice to general managers who might be wondering where to start when it comes to bringing innovation to their LPC. “The best advice I can give anyone is this: you can’t effectively manage what you don’t know. That’s why technology is so important — it puts knowledge of your system right at your fingertips. My advice is, don’t be afraid of change. I’ve been with Mayfield Electric and Water System for 34 years, serving as manager since 2001. Over that time, I’ve seen the industry cycle and evolve about every five years. The one constant is that change always comes, and if you’re afraid of it, you’ll get left behind. So, for future managers and anyone in this industry, my advice is to dive in, get your feet wet, and embrace the changes that move us forward.”
By Jessica Bradshaw September 17, 2025
Seven States Power Corporation (Seven States) is exploring opportunities to deliver new power generation to the Tennessee Valley. The effort is bolstered by a landmark $415 million zero-interest loan and $24 million grant from the U.S. Department of Agriculture Rural Utilities Service (USDA RUS), designed to meet the growing demand for power while strengthening grid reliability. The opportunity signals a creative solution toward advancing American Energy Dominance in the southeast region. “We are excited to get underway with this first of what we hope will be a number of USDA-assisted projects across the Tennessee Valley,” said Betsey Kirk McCall, President and CEO of Seven States Power Corporation. “We understand this initiative aligns with national priorities on energy dominance and security.” The project is intended to use domestically produced solar panels and battery storage that tie into the electric grid, generating a new source of affordable solar power for residential and commercial customers and providing a new source of stored energy that can be used to meet peak demands as needed. The project is proposed to be constructed on industrial land owned by the Economic Development Growth Engine (EDGE) and subleased to Seven States. “MLGW is supporting Seven States in this effort by exploring the feasibility of this project as a way to strengthen and modernize our grid to create greater reliability for our customers and potentially help us maintain some of the lowest electric rates in the country,” said Doug McGowen, President and CEO of MLGW. A subleasing arrangement approved by EDGE is the first step toward this innovative solution. Seven States and MLGW will continue to assess the best technical and contractual path forward to delivering more than 200MW of solar generation and battery storage. This collaboration illustrates how federal funding, coupled with local partnership, can accelerate how energy is generated and transmitted to strengthen the grid. This new generation could serve a growing Shelby County and Tennessee Valley by December 2027. ### About Seven States: Seven States Power Corporation is a generation and transmission cooperative with a mission to leverage innovative technology to design, develop, and deploy energy solutions, together with more than 100 member-owner local power companies, across the Tennessee Valley. A key aspect of Seven States’ formation was the ability to finance utility-scale generation assets, expand energy production, and modernize infrastructure to support the growing grid. About MLGW: MLGW is the nation's largest three-service municipal utility, serving more than 440,000 customers. Since 1939, MLGW has met the utility needs of Memphis and Shelby County residents by delivering reliable and affordable electricity, natural gas, and water service.
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