Project Liftoff Takes Flight
October 21, 2020

The sun shone brightly as officials from Seven States Power, the U.S. Space & Rocket Center (USSRC) and Huntsville Utilities cut the ribbon to open Project Liftoff on October 1 at the close of the Seven States Power Annual Meeting. Before a crowd of members and their families and guests; employees of Huntsville Utilities; and U.S. Space & Rocket Center staff, Space Center CEO Louie Ramirez; Huntsville Mayor, Tommy Battle; Huntsville Utilities CEO, Wes Kelley; Seven States Power EVP Betsey Kirk McCall; and Astronaut Dr. Don Thomas symbolically opened this groundbreaking solar-powered, EV charging station that utilizes battery storage for greater functionality. Project Liftoff serves as an educational exhibit about the United States’ space program’s use of solar power in space exploration.

“Project Liftoff reflects both the ingenuity and the collaborative effort that it took to break away from gravity and send rockets soaring toward the stars. Seven States set out to imagine the possibilities of bringing together three technologies solar energy, battery storage, and EV chargers – that would connect power generation to space exploration in a way that visitors could interact with the technology. Achieving this vision required the partnership and creativity of our partners, the U.S. Space & Rocket Center, and Huntsville Utilities,” said McCall.

The combination of solar power and battery storage will offer an economic assist to the USSRC by allowing them to offset energy usage by using the 30kW of electricity generated by solar power right in their parking lot. The USSRC, like so many businesses that depend on tourism, has been especially affected by the economic ravages of the COVID-19 pandemic. “We’ll also gain the benefit of having excess energy that it produces off its solar power which will help us reduce our cost of our electricity which is a very valuable thing for us as we’re working through all of our challenges as we go forward,” said the USSRC’s Ramirez.

In addition to helping the not-for-profit USSRC offset their energy costs, the Project Liftoff installation promises to help educate the thousands of visitors who pass through the center during a typical year about how solar power has enabled solar exploration, from the early solar panels that powered the Vanguard 1 satellite launched in 1958 to NASA’s current use of solar arrays to power everything from the Mars Rover to the International Space Station.

The outstanding results of the collaboration involved in bringing Project Liftoff to fruition also illustrates the power of partnership among the Tennessee Valley’s 153 local power companies. “It’s time we start integrating these technologies into our distribution systems and energy portfolios, and leverage them for the benefit of our customers,” said Kelley.

“As we enter into a new era with rapid developments in the distributed energy resources space, and the flexibility options afforded by TVA, knowledge-sharing and partnerships among local power companies can drive the kind of innovation that resulted in this first-in-the-Valley combined solar, battery and EV charger installation,” said McCall.

By Jessica Bradshaw June 9, 2025
Seven States Power Corporation is pleased to announce the appointment of Kim Shumpert as Vice President of Public Relations. Shumpert brings over two decades of experience in growing the capacity and impact of multiple organizations within both the public and private sectors. With both a bachelor’s and master’s degree in Public Administration, Shumpert brings a distinguished background in executive leadership, having guided regional economic development initiatives and directed comprehensive communication strategies across diverse platforms. Her experience includes successfully managing media relations and fostering strong partnerships. In her new role as Vice President of Public Relations, Shumpert will spearhead efforts to increase the organization’s impact, deepen stakeholder engagement, and advance the mission of empowering LPCs to meet growing consumer demand for technology and innovation in an evolving utility landscape. “We are thrilled to welcome Kim to our team,” said Betsey Kirk McCall, Seven States President & CEO. “Her proven ability to build meaningful relationships and communicate with purpose aligns perfectly with our vision for growth and engagement.” Shumpert joins Seven States at a pivotal time in the energy industry. Her leadership will play a crucial role in supporting Seven States Power Corporation’s ongoing commitment to leveraging technology to design, develop, and deploy forward-thinking energy solutions in partnership with LPCs and the communities they serve.  Seven States Power Corporation is a trusted partner to 153 local power companies across the Tennessee Valley, delivering customized energy and generation solutions and supporting community success through technology and innovation. To stay up to date on Seven States projects, announcements, and news, subscribe to our newsletter .
A man in a suit and tie is standing in front of a lightning bolt.
April 16, 2025
Cody Durham knows the world of technology has evolved over the years. As the General Manager and CEO of Tishomingo County Electric Power Association, he’s been able to channel that...
Brad coppock is the general manager of powell valley electric cooperative.
April 16, 2025
With over 20 years of experience in the industry, Brad Coppock has witnessed firsthand the evolution of technology and its impact on the Valley. As General Manager of Powell Valley...
Show More