Project Liftoff Takes Flight
October 21, 2020

The sun shone brightly as officials from Seven States Power, the U.S. Space & Rocket Center (USSRC) and Huntsville Utilities cut the ribbon to open Project Liftoff on October 1 at the close of the Seven States Power Annual Meeting. Before a crowd of members and their families and guests; employees of Huntsville Utilities; and U.S. Space & Rocket Center staff, Space Center CEO Louie Ramirez; Huntsville Mayor, Tommy Battle; Huntsville Utilities CEO, Wes Kelley; Seven States Power EVP Betsey Kirk McCall; and Astronaut Dr. Don Thomas symbolically opened this groundbreaking solar-powered, EV charging station that utilizes battery storage for greater functionality. Project Liftoff serves as an educational exhibit about the United States’ space program’s use of solar power in space exploration.

“Project Liftoff reflects both the ingenuity and the collaborative effort that it took to break away from gravity and send rockets soaring toward the stars. Seven States set out to imagine the possibilities of bringing together three technologies solar energy, battery storage, and EV chargers – that would connect power generation to space exploration in a way that visitors could interact with the technology. Achieving this vision required the partnership and creativity of our partners, the U.S. Space & Rocket Center, and Huntsville Utilities,” said McCall.

The combination of solar power and battery storage will offer an economic assist to the USSRC by allowing them to offset energy usage by using the 30kW of electricity generated by solar power right in their parking lot. The USSRC, like so many businesses that depend on tourism, has been especially affected by the economic ravages of the COVID-19 pandemic. “We’ll also gain the benefit of having excess energy that it produces off its solar power which will help us reduce our cost of our electricity which is a very valuable thing for us as we’re working through all of our challenges as we go forward,” said the USSRC’s Ramirez.

In addition to helping the not-for-profit USSRC offset their energy costs, the Project Liftoff installation promises to help educate the thousands of visitors who pass through the center during a typical year about how solar power has enabled solar exploration, from the early solar panels that powered the Vanguard 1 satellite launched in 1958 to NASA’s current use of solar arrays to power everything from the Mars Rover to the International Space Station.

The outstanding results of the collaboration involved in bringing Project Liftoff to fruition also illustrates the power of partnership among the Tennessee Valley’s 153 local power companies. “It’s time we start integrating these technologies into our distribution systems and energy portfolios, and leverage them for the benefit of our customers,” said Kelley.

“As we enter into a new era with rapid developments in the distributed energy resources space, and the flexibility options afforded by TVA, knowledge-sharing and partnerships among local power companies can drive the kind of innovation that resulted in this first-in-the-Valley combined solar, battery and EV charger installation,” said McCall.

By Jessica Bradshaw October 27, 2025
Cleveland Utilities connects Cleveland to Fast Charge TN and regional Fast Charge Network
By Jessica Bradshaw October 3, 2025
PIGEON FORGE, Tenn. — October 3, 2025 — Seven States Power Corporation (Seven States), in partnership with Sevier County Electric System (SCES), and Dollywood is proud to announce the ribbon cutting and official unveiling of 7 new electric vehicle (EV) charging stations with 14 charging ports, and 10 solar-powered umbrella charging units at Dollywood, one of the nation’s leading theme park destinations. The new EV charging stations mark another exciting step forward in advancing transportation infrastructure to support the growing demand for electric vehicles in East Tennessee. Designed, developed, and deployed by Seven States, the project reflects a commitment to innovation, community partnership, and serving Dollywood guests. The ten solar-powered umbrellas will be installed in the Country Fair area, providing guests with a convenient place to charge their devices while they enjoy watching ride goers from the comfort of the shade. “Dollywood is a treasured landmark for families and visitors from across the country,” said Betsey Kirk McCall, President and CEO of Seven States. “We are honored to partner with SCES and Dollywood to deliver technology that adds convenience for guests while enhancing innovation in the region.” The addition of the charging stations and umbrellas highlight the shared vision of Seven States Power and SCES to expand access to energy solutions across the region. SCES provides electric power to more than 61,000 customers across Sevier County, Tennessee. As a locally owned public power utility, SCES has served the community for over 80 years with a focus on reliability, affordability, customer service, and innovation. “These projects represent our commitment to supporting innovation to meet the needs of our community. By working together, we’re helping ensure that both residents and visitors have access to the energy solutions of tomorrow, right here in Sevier County," said Allen Robbins, CEO of SCES. The ribbon cutting ceremony celebrates not only the completion of these projects, but also the growing collaboration between local utilities, community partners, and attractions to create a more modern energy future for Tennessee. “This partnership with Seven States and Sevier County Electric highlights the importance of regional collaboration to build infrastructure that supports both the local community and the millions of visitors to the Great Smoky Mountains each year. By investing in this technology, we are helping pave the way for a more sustainable future, while reinforcing our role as a leader in both the tourism industry and the community we call home," said Eugene Naughton, Dollywood Parks & Resorts President. “These investments further enhance our guest experience by providing services to help meet two emerging needs of those who visit.”  The charging stations will be available for use to patrons in the Preferred Parking Lot of Dollywood Theme Park beginning October 6, 2025 while the umbrellas are available for use immediately.
By Jessica Bradshaw September 29, 2025
With his extensive experience in the industry, Kendall Bear’s leadership as General Manager of Rockwood Electric Utility has given him the opportunity to ensure his community is prepared for the future. “Although we’ve had many of the following systems implemented for a few years now, looking back, I would say that building a fiber network between our main office and our substations has been beneficial in a variety of ways for Rockwood Electric. This opened the door for additional technology developments such as AMI, SCADA, distribution automation, Dispatchable Voltage Regulation, a 900 Mhz radio system, and a Meter Data Management System. Implementing a GIS system was extremely valuable as well, as we are now able to export that information to other systems such as Outage Management. We have a business and customer portal from CSA that is used extensively by our employees and customers—everyone really benefits from it.” Kendall knows his LPC is responsible for both the present and future of his community’s needs, and he wants his community to know that he is always looking for ways to better their lives. “We are working very hard to provide a reliable power supply to all our customers and using these different technologies helps us manage the power system. We want to be able to provide real-time information to our customers; something they would not normally have access to without these technologies. I would also want our community to know that we are their ‘trusted energy advisor’ and every employee at Rockwood Electric is committed to helping them make good decisions about the power they use.” With so much technological advancement in the Valley, Kendall encourages fellow leaders to make a strategic plan and collaborate with their peers.  “The possibilities for innovation are almost endless, and there are a variety of products that are offered by many vendors. It is more than a little overwhelming! I would encourage a new GM to develop a strategic plan if the utility doesn’t already have one that is up-to-date. This may involve getting input from the many stakeholders in the community. After prioritizing your goals, get to work. Finally, I would tell a new GM to talk to his or her peers and colleagues a LOT. They will tell you what they have done that has been a colossal flop so you’ll know to avoid it, or they will tell you what they have been successful with. I guarantee every manager will share their story if you ask.”
Show More