Project Liftoff Takes Flight
October 21, 2020

The sun shone brightly as officials from Seven States Power, the U.S. Space & Rocket Center (USSRC) and Huntsville Utilities cut the ribbon to open Project Liftoff on October 1 at the close of the Seven States Power Annual Meeting. Before a crowd of members and their families and guests; employees of Huntsville Utilities; and U.S. Space & Rocket Center staff, Space Center CEO Louie Ramirez; Huntsville Mayor, Tommy Battle; Huntsville Utilities CEO, Wes Kelley; Seven States Power EVP Betsey Kirk McCall; and Astronaut Dr. Don Thomas symbolically opened this groundbreaking solar-powered, EV charging station that utilizes battery storage for greater functionality. Project Liftoff serves as an educational exhibit about the United States’ space program’s use of solar power in space exploration.

“Project Liftoff reflects both the ingenuity and the collaborative effort that it took to break away from gravity and send rockets soaring toward the stars. Seven States set out to imagine the possibilities of bringing together three technologies solar energy, battery storage, and EV chargers – that would connect power generation to space exploration in a way that visitors could interact with the technology. Achieving this vision required the partnership and creativity of our partners, the U.S. Space & Rocket Center, and Huntsville Utilities,” said McCall.

The combination of solar power and battery storage will offer an economic assist to the USSRC by allowing them to offset energy usage by using the 30kW of electricity generated by solar power right in their parking lot. The USSRC, like so many businesses that depend on tourism, has been especially affected by the economic ravages of the COVID-19 pandemic. “We’ll also gain the benefit of having excess energy that it produces off its solar power which will help us reduce our cost of our electricity which is a very valuable thing for us as we’re working through all of our challenges as we go forward,” said the USSRC’s Ramirez.

In addition to helping the not-for-profit USSRC offset their energy costs, the Project Liftoff installation promises to help educate the thousands of visitors who pass through the center during a typical year about how solar power has enabled solar exploration, from the early solar panels that powered the Vanguard 1 satellite launched in 1958 to NASA’s current use of solar arrays to power everything from the Mars Rover to the International Space Station.

The outstanding results of the collaboration involved in bringing Project Liftoff to fruition also illustrates the power of partnership among the Tennessee Valley’s 153 local power companies. “It’s time we start integrating these technologies into our distribution systems and energy portfolios, and leverage them for the benefit of our customers,” said Kelley.

“As we enter into a new era with rapid developments in the distributed energy resources space, and the flexibility options afforded by TVA, knowledge-sharing and partnerships among local power companies can drive the kind of innovation that resulted in this first-in-the-Valley combined solar, battery and EV charger installation,” said McCall.

By Jessica Bradshaw April 7, 2026
Seven States Power Corporation President and CEO, Betsey Kirk McCall, attended the Tennessee Valley Corridor (TVC) Board of Directors meeting in Washington, DC on March 4, 2026, joining regional leaders to discuss economic development, infrastructure investment, and the TVC’s upcoming National Summit. The TVC brings together stakeholders from government, industry, and academia to strengthen the region’s competitiveness and support long-term growth. McCall’s participation reinforced Seven States’ commitment to collaborating with regional partners to ensure the Valley’s energy systems continue to support economic expansion and community prosperity. During this visit, McCall also met with the U.S. Department of Agriculture's Rural Utilities Service staff to discuss additional federal financing opportunities that could support energy development across the Tennessee Valley. The conversation focused on Seven States’ request for nearly $6 billion in funding to acquire natural gas generation resources across the Valley. An additional $320 million could support distribution-scale Battery Energy Storage Systems (BESS), helping utilities strengthen grid reliability and modernization of the region’s power infrastructure. By strengthening relationships with federal leaders and advocating for policies that support growing energy demands in the Valley, McCall reinforced Seven States’ commitment to reliable, affordable and abundant power supply. McCall plans to attend the TVC's National Summit on May 28-29, 2026 in Chattanooga, TN to highlight the region's growth for economic prosperity.
By Jessica Bradshaw April 7, 2026
Seven States President & CEO, Betsey Kirk McCall, spent time at the Tennessee State Capitol on February 4, 2026, meeting with legislators including members of the Senate Energy, Agriculture and Natural Resources Committee, and the House Commerce Committee. A central focus of the meetings was providing an update on Seven States’ Energy Express project, an initiative designed to support growth in the Tennessee Valley with 220MW of battery storage. This project will be funded with a $439 million award by the U.S. Department of Agriculture’s Rural Utilities Service (USDA RUS) New ERA program. McCall shared how Seven States will leverage federal financing opportunities, such as their USDA award of $439 million along with access to additional federal funds, to build or acquire generation and capacity to meet energy demand across the region, particularly as TVA navigates its debt constraints. She updated the legislators on how funding available to Seven States complements and amplifies TVA’s efforts to maintain a reliable energy system. By pairing federal financing with regional expertise in project deployment, Seven States can help utilities of all sizes move energy projects forward. The Seven States team also successfully engaged in state-level advocacy efforts to help stop proposed legislation that would have imposed an additional tax on electric vehicle (EV) charging. Working alongside partners and stakeholders, Seven States communicated to lawmakers how the proposed tax could create unnecessary barriers to EV infrastructure development and slow innovation within Tennessee’s evolving energy and transportation sectors. These advocacy efforts serve to refine and advance initiatives that impact a rapidly changing energy landscape. Together with partner LPCs, Seven States is building and energizing the grid of the future.
By Jessica Bradshaw April 7, 2026
Seven States Power Leadership traveled to Washington, D.C., February 23–25 to meet with members of the Tennessee Valley congressional delegation while attending the American Public Power Association (APPA) Legislative Rally with the nation’s public power electric utilities. Seven States Board Chair, Jeff Dykes, (CEO, BrightRidge) and President & CEO, Betsey Kirk McCall engaged with federal leaders to advocate for more power supply, educate on the flexible financing available to Seven States as a generation and transmission cooperative, and build relationships with federal representatives on key energy issues. A central focus of the meetings was providing an update on Seven States’ Energy Express project, an initiative designed to support growth in the Tennessee Valley with 220MW of additional capacity. This project will be funded with a $439 million award by the U.S. Department of Agriculture's Rural Utilities Service. McCall and Dykes also led discussions highlighting how Seven States serves as an in-Valley solution to the Tennessee Valley Authority’s current debt constraint challenges. Through its financing capabilities, Seven States can own utility-scale power plants and double the impact of TVA’s capital investments, thereby expanding production and modernizing grid infrastructure. McCall and Dykes worked to educate policymakers about how aligning objectives and encouraging the use of Seven States as a mechanism for short- and mid-term financing solutions can unleash American energy faster. McCall plans to attend the NRECA Legislative Conference April 26 – 28 in Washington D.C. to continue these efforts with the nation’s electric cooperatives.
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