Brad Coppock
April 16, 2025

With over 20 years of experience in the industry, Brad Coppock has witnessed firsthand the evolution of technology and its impact on the Valley. As General Manager of Powell Valley Electric Cooperative (PVEC), Brad brings a deep understanding of how innovation can shape and strengthen the communities he serves.

“Reliable communication was one of the biggest technological needs in our community, and our partnership with Scott County Telephone Cooperative helped us launch the introduction of fiber, which has been a game-changer. It’s drastically improved our ability to communicate between offices, substations, and downline devices, enabling more effective voltage reduction and demand management. We’ve been able to upgrade regulator controls along our distribution lines and enhance peak shaving efforts. While our current water heater switch system still uses one-way communication, we’re now exploring two-way technology to improve reliability and efficiency. Ultimately, building out fiber has helped us lay the groundwork for multiple innovative changes.”

Brad knows that as the Valley continues to grow and transform, Seven States is a trusted partner that can help LPCs navigate change and technology with confidence.

“When TVA introduced the flexibility option, we began exploring how to take advantage of it—and our first call was to Seven States. We had great conversations with so many Seven States team members, and that collaboration was valuable. Whether it’s battery storage, EV infrastructure, or another potential project, we know Seven States has the expertise because they’re already working in those areas. It’s reassuring to know that they’re there for us, whether a project is underway or not—Seven States is always going to be our first call.”

Brad wants his members to know that he is prioritizing reliability while planning for long-term innovations that improve their daily lives.

“We’re always working to improve reliability; it’s a top priority, but we’re equally mindful of affordability. When we upgrade our technology—whether it’s launching a more user-friendly website, providing diesel generation, or modernizing our metering system—it’s all in an effort to improve reliability. These upgrades help us restore power faster, serve our members more efficiently, and ultimately, help keep the rates low. Every step we take is focused on bringing value to our community through smarter, more reliable service.”

While change can be intimidating, Brad encourages future leaders to seek out opportunities to learn from others and build meaningful relationships that can spark innovation in their communities.

“My biggest advice to a new GM is to show up—go to the district meetings, Valley events, virtual calls—any opportunity to connect with others in this industry. You’ll learn what’s working, what’s not, and why, and that networking is invaluable. There are so many experienced managers who are willing to share their insights, and those relationships can be a lifeline. I’ve learned a lot just by listening in those rooms and asking questions. Get involved in committees if you can, because the more you engage, the more you’ll grow. Public power is all about helping each other—that’s what makes it so special.”

By Jessica Bradshaw April 7, 2026
Seven States Power Corporation President and CEO, Betsey Kirk McCall, attended the Tennessee Valley Corridor (TVC) Board of Directors meeting in Washington, DC on March 4, 2026, joining regional leaders to discuss economic development, infrastructure investment, and the TVC’s upcoming National Summit. The TVC brings together stakeholders from government, industry, and academia to strengthen the region’s competitiveness and support long-term growth. McCall’s participation reinforced Seven States’ commitment to collaborating with regional partners to ensure the Valley’s energy systems continue to support economic expansion and community prosperity. During this visit, McCall also met with the U.S. Department of Agriculture's Rural Utilities Service staff to discuss additional federal financing opportunities that could support energy development across the Tennessee Valley. The conversation focused on Seven States’ request for nearly $6 billion in funding to acquire natural gas generation resources across the Valley. An additional $320 million could support distribution-scale Battery Energy Storage Systems (BESS), helping utilities strengthen grid reliability and modernization of the region’s power infrastructure. By strengthening relationships with federal leaders and advocating for policies that support growing energy demands in the Valley, McCall reinforced Seven States’ commitment to reliable, affordable and abundant power supply. McCall plans to attend the TVC's National Summit on May 28-29, 2026 in Chattanooga, TN to highlight the region's growth for economic prosperity.
By Jessica Bradshaw April 7, 2026
Seven States President & CEO, Betsey Kirk McCall, spent time at the Tennessee State Capitol on February 4, 2026, meeting with legislators including members of the Senate Energy, Agriculture and Natural Resources Committee, and the House Commerce Committee. A central focus of the meetings was providing an update on Seven States’ Energy Express project, an initiative designed to support growth in the Tennessee Valley with 220MW of battery storage. This project will be funded with a $439 million award by the U.S. Department of Agriculture’s Rural Utilities Service (USDA RUS) New ERA program. McCall shared how Seven States will leverage federal financing opportunities, such as their USDA award of $439 million along with access to additional federal funds, to build or acquire generation and capacity to meet energy demand across the region, particularly as TVA navigates its debt constraints. She updated the legislators on how funding available to Seven States complements and amplifies TVA’s efforts to maintain a reliable energy system. By pairing federal financing with regional expertise in project deployment, Seven States can help utilities of all sizes move energy projects forward. The Seven States team also successfully engaged in state-level advocacy efforts to help stop proposed legislation that would have imposed an additional tax on electric vehicle (EV) charging. Working alongside partners and stakeholders, Seven States communicated to lawmakers how the proposed tax could create unnecessary barriers to EV infrastructure development and slow innovation within Tennessee’s evolving energy and transportation sectors. These advocacy efforts serve to refine and advance initiatives that impact a rapidly changing energy landscape. Together with partner LPCs, Seven States is building and energizing the grid of the future.
By Jessica Bradshaw April 7, 2026
Seven States Power Leadership traveled to Washington, D.C., February 23–25 to meet with members of the Tennessee Valley congressional delegation while attending the American Public Power Association (APPA) Legislative Rally with the nation’s public power electric utilities. Seven States Board Chair, Jeff Dykes, (CEO, BrightRidge) and President & CEO, Betsey Kirk McCall engaged with federal leaders to advocate for more power supply, educate on the flexible financing available to Seven States as a generation and transmission cooperative, and build relationships with federal representatives on key energy issues. A central focus of the meetings was providing an update on Seven States’ Energy Express project, an initiative designed to support growth in the Tennessee Valley with 220MW of additional capacity. This project will be funded with a $439 million award by the U.S. Department of Agriculture's Rural Utilities Service. McCall and Dykes also led discussions highlighting how Seven States serves as an in-Valley solution to the Tennessee Valley Authority’s current debt constraint challenges. Through its financing capabilities, Seven States can own utility-scale power plants and double the impact of TVA’s capital investments, thereby expanding production and modernizing grid infrastructure. McCall and Dykes worked to educate policymakers about how aligning objectives and encouraging the use of Seven States as a mechanism for short- and mid-term financing solutions can unleash American energy faster. McCall plans to attend the NRECA Legislative Conference April 26 – 28 in Washington D.C. to continue these efforts with the nation’s electric cooperatives.
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