Brad Coppock
April 16, 2025

With over 20 years of experience in the industry, Brad Coppock has witnessed firsthand the evolution of technology and its impact on the Valley. As General Manager of Powell Valley Electric Cooperative (PVEC), Brad brings a deep understanding of how innovation can shape and strengthen the communities he serves.

“Reliable communication was one of the biggest technological needs in our community, and our partnership with Scott County Telephone Cooperative helped us launch the introduction of fiber, which has been a game-changer. It’s drastically improved our ability to communicate between offices, substations, and downline devices, enabling more effective voltage reduction and demand management. We’ve been able to upgrade regulator controls along our distribution lines and enhance peak shaving efforts. While our current water heater switch system still uses one-way communication, we’re now exploring two-way technology to improve reliability and efficiency. Ultimately, building out fiber has helped us lay the groundwork for multiple innovative changes.”

Brad knows that as the Valley continues to grow and transform, Seven States is a trusted partner that can help LPCs navigate change and technology with confidence.

“When TVA introduced the flexibility option, we began exploring how to take advantage of it—and our first call was to Seven States. We had great conversations with so many Seven States team members, and that collaboration was valuable. Whether it’s battery storage, EV infrastructure, or another potential project, we know Seven States has the expertise because they’re already working in those areas. It’s reassuring to know that they’re there for us, whether a project is underway or not—Seven States is always going to be our first call.”

Brad wants his members to know that he is prioritizing reliability while planning for long-term innovations that improve their daily lives.

“We’re always working to improve reliability; it’s a top priority, but we’re equally mindful of affordability. When we upgrade our technology—whether it’s launching a more user-friendly website, providing diesel generation, or modernizing our metering system—it’s all in an effort to improve reliability. These upgrades help us restore power faster, serve our members more efficiently, and ultimately, help keep the rates low. Every step we take is focused on bringing value to our community through smarter, more reliable service.”

While change can be intimidating, Brad encourages future leaders to seek out opportunities to learn from others and build meaningful relationships that can spark innovation in their communities.

“My biggest advice to a new GM is to show up—go to the district meetings, Valley events, virtual calls—any opportunity to connect with others in this industry. You’ll learn what’s working, what’s not, and why, and that networking is invaluable. There are so many experienced managers who are willing to share their insights, and those relationships can be a lifeline. I’ve learned a lot just by listening in those rooms and asking questions. Get involved in committees if you can, because the more you engage, the more you’ll grow. Public power is all about helping each other—that’s what makes it so special.”

By Jessica Bradshaw December 12, 2025
Leading Decatur Utilities as General Manager, Ray Hardin strives to ensure their system is prepared for the future with innovative solutions. We asked him to share some of the ways he’s implemented technology in his LPC’s footprint. “Advanced Metering Infrastructure (AMI) has helped us improve efficiency, maintenance, and long-term planning, while providing customers with usage data through the customer portal that enables them to look for ways to reduce their energy consumption and their cost. AMI has also integrated with the Outage Management and GIS Systems to improve outage tracking and reduce system downtime. We’ve also leveraged Demand Voltage Reduction technology to reduce the wholesale cost of electricity to keep customer rates as low as possible. And over several years, we have implemented LED streetlights throughout the City of Decatur, replacing less efficient lighting and saving the city on lighting costs.” Ray knows his LPC is responsible for the present and future of his community’s needs, and he wants his community to know that he strategically evaluates new technology with a long-term vision. “I want our customer to know that through our implementation of AMI, improved communications, Demand Voltage Reduction and other programs, we continue to look for ways to keep our system safe and reliable and provide the best service to our community at the lowest possible rates.” With so much technological advancement in the Valley, Ray encourages fellow leaders to lean on strategic partnerships to help bring about community change and benefits using cost-efficient solutions.  “Don't go it alone! Seven States, TVA and other agencies bring a wealth of resources that can be leveraged to bring innovation to a local community without breaking budgets. For example, Decatur Utilities was able to install two Level 3 Rapid EV Chargers in our community through a partnership with the City of Decatur, TVA, Seven States, and ADECA. It would have been difficult for us to justify the cost of such a project on our own - but through this partnership, the cost was shared while the benefit to our customers and communities is enormous. Seek out those opportunities for shared funding that will benefit your local area and lean on others who have already researched or implement innovative technologies to get their ideas and advice.”
By Jessica Bradshaw December 12, 2025
As Chief Information Officer for North Georgia Electric Membership Corporation (NGEMC), Brian Childers knows how crucial innovative partnerships and technology are in preparing for the grid of the future. Brian’s extensive experience has given him a deep understanding of technological diversity and strategic partnerships. We asked him to share some of the ways their team brought innovation to the North Georgia EMC membership, as well as his experience with Seven States as a trusted partner. “The most needed technology developments in our footprint focused on improving reliability, security, and member service. Upgrades to SCADA systems enhanced grid monitoring and automation, allowing faster outage detection and restoration. Cybersecurity improvements were critical to safeguarding member data and ensuring uninterrupted service. Mobile workforce tools streamlined field operations, enabling quicker response times to outages and service requests. Additionally, the installation of distribution system sectionalizing equipment, supported by fiber expansion, improved fault isolation and communication across the network, significantly reducing outage durations and strengthening overall system reliability for our members. Seven States has helped our LPC support innovation by providing access to emerging technologies and collaborative opportunities. They also share best practices that keep us aligned with industry advancements and prepared for future member needs.” Brian always considers how their members view NGEMC’s investments in innovation. “I want our members to know that our role in innovation is centered on improving their quality of life and ensuring reliable, secure, and efficient service. We invest in technologies like advanced grid automation, fiber-supported communication systems, and modern outage management tools to deliver faster restoration, better reliability, and enhanced security. Every innovation we pursue is designed to strengthen our community—whether by reducing outage times, enabling smarter energy solutions, or supporting future connectivity needs. Our commitment is to keep members at the heart of every technology decision we make.”  Brian has learned that being plugged into your community and knowing their needs is fundamental to being an innovative leader. He offered this advice to others who might have questions about how to start bringing innovation to their LPC. “NGEMC’s territory includes communities served by multiple power providers, which limits large-scale community investments. Because of this, innovation should focus on projects that deliver clear, measurable benefits to members. Prioritize technologies that improve reliability while helping keep rates affordable. Stay informed on emerging trends like energy storage and flexible rate options while communicating openly with members to encourage adoption. Above all, maintain a long-term vision that balances innovation with financial responsibility, ensuring every investment strengthens member trust and delivers lasting value.”
By Jessica Bradshaw October 27, 2025
Cleveland Utilities connects Cleveland to Fast Charge TN and regional Fast Charge Network
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