
As utilities continue evolving to meet changing member expectations, David Smart, President and CEO of West Kentucky Rural Electric Cooperative Corporation (WKRECC), has focused on blending convenience with programs that directly improve quality of life. Smart points to both digital modernization and energy efficiency initiatives as areas where WKRECC has made meaningful strides for its members.
One modernization effort that’s impacted our community has been the implementation of a mobile app and other digitized forms that make it easier for members to do business with their cooperative, including drive-thru registration and tablet voting at our annual meeting. Another would be Home Uplift initiatives, home energy audits, cold climate heat pump conversions and other programs we have implemented to improve the standard of living, comfort, and efficiency in our members’ homes.
Innovation at WKRECC has also extended into advanced energy management and distributed energy resources. Smart elaborated on one of the cooperative’s proudest accomplishments involving internally managing demand and system performance.
Our team is especially proud of our PowerShift Program, which utilizes our members’ whole home generators and batteries for demand response. The precision and application technology used has allowed us to offset our peak demand successfully. We have built our own DER gateway allowing us to meter, control, and interrogate home generators and inverters, and our own DERMS platform that incorporates an operational load forecast.
Even as utilities embrace new technologies and digital tools, Smart believes some longstanding member habits will remain an important part of cooperative culture.
Despite all of the technological advances in the utility world, I think many cooperative members will continue to pay their bill in person at one of our offices. Personal interaction and in-office service continue to matter for our members.
In an industry focused on infrastructure and technology, Smart recognizes the value of strong communicators and trusted voices who help bring people and communities together. When asked a lighter question about who he’d like to have dinner with, he pointed to a well-known Kentucky figure who brings folks together.
If I could have dinner with anyone, I would love to have dinner with the legendary voice of the Wildcats, Cawood Ledford. I think the stories he could tell would be enlightening and fascinating.




