Fiber Enables SVEC to Go the Extra Mile
June 26, 2020

Eighty years ago, Sequachee Valley Electric Cooperative improved the lives of residents in the Sequatchie Valley by bringing electricity to their communities. Today, SVEC continues to meet the essential service needs of the communities it serves and exceed expectations with the introduction of SVEConnect, the co-op’s high-speed triple play Internet, television and phone service.

“In real estate, it’s all about location,” said Mike Partin, President and CEO of SVEC, “but in our business it’s all about relationships. Our customers know they can depend on us to deliver reliable electricity service, so it was on us to find the right partners we could depend on to help us deliver a dependable, high-speed broadband product to our customer.”

Due to the proximity of their communities, Partin and the SVEC team were familiar with Chattanooga EPB and the gig-speed Internet and cable TV service they’ve provided to the city of Chattanooga and surrounding areas since 2010. The availability of middle mile fiber connectivity linking Chattanooga and the Sequatchie Valley paired with Chattanooga EPB’s reputation for consistently reliable service made them an optimal choice to partner with as a provider for SVEC’s new service according to Partin.

SVEC chose to first roll the product out to businesses and industry in parts of their service area that already had access to Internet service from other providers, knowing that they could leverage their existing relationships with these customers who already trust SVEC as their electricity provider. They further utilized federal and state grants from the Appalachian Regional Commission to extend the project into underserved rural residential areas and currently serve approximately 35% of their existing customer base.

“The value of bringing high-speed Internet service to rural areas in the Tennessee Valley cannot be overstated. What we call middle mile connectivity – fiber linking community to community – can change lives by providing everyone, no matter where they live, with access to education, remote work opportunities, telehealth options, and connections to the larger world. Projects like this one bringing broadband from Chattanooga to the Sequatchie Valley will become increasingly common as we continue to build out this type of fiber network,” says Betsey Kirk McCall, executive vice president of Seven States Power Corporation.

Partin has advice for other co-ops that might be looking to get into the Internet business. First, he says to choose dependable partners who share the same values. When building out the telephone service portion of their triple play option, Partin identified telecom veterans who shared the same customer-focused vision that has become a hallmark of SVEC’s brand and recruited them to help lead that team. Next, he says to be reasonable about expectations for the new business line. Although SVEC routinely achieves 90% customer satisfaction, they set their initial take-rate goal at just 30% of their existing customer base. Finally, he offers a reminder not to scrimp on marketing your new product. Electricity sells itself, but “you can’t build a $30M broadband network and think you can spend $500 on advertising it.’

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As Chief Information Officer for North Georgia Electric Membership Corporation (NGEMC), Brian Childers knows how crucial innovative partnerships and technology are in preparing for the grid of the future. Brian’s extensive experience has given him a deep understanding of technological diversity and strategic partnerships. We asked him to share some of the ways their team brought innovation to the North Georgia EMC membership, as well as his experience with Seven States as a trusted partner. “The most needed technology developments in our footprint focused on improving reliability, security, and member service. Upgrades to SCADA systems enhanced grid monitoring and automation, allowing faster outage detection and restoration. Cybersecurity improvements were critical to safeguarding member data and ensuring uninterrupted service. Mobile workforce tools streamlined field operations, enabling quicker response times to outages and service requests. Additionally, the installation of distribution system sectionalizing equipment, supported by fiber expansion, improved fault isolation and communication across the network, significantly reducing outage durations and strengthening overall system reliability for our members. Seven States has helped our LPC support innovation by providing access to emerging technologies and collaborative opportunities. They also share best practices that keep us aligned with industry advancements and prepared for future member needs.” Brian always considers how their members view NGEMC’s investments in innovation. “I want our members to know that our role in innovation is centered on improving their quality of life and ensuring reliable, secure, and efficient service. We invest in technologies like advanced grid automation, fiber-supported communication systems, and modern outage management tools to deliver faster restoration, better reliability, and enhanced security. Every innovation we pursue is designed to strengthen our community—whether by reducing outage times, enabling smarter energy solutions, or supporting future connectivity needs. Our commitment is to keep members at the heart of every technology decision we make.”  Brian has learned that being plugged into your community and knowing their needs is fundamental to being an innovative leader. He offered this advice to others who might have questions about how to start bringing innovation to their LPC. “NGEMC’s territory includes communities served by multiple power providers, which limits large-scale community investments. Because of this, innovation should focus on projects that deliver clear, measurable benefits to members. Prioritize technologies that improve reliability while helping keep rates affordable. Stay informed on emerging trends like energy storage and flexible rate options while communicating openly with members to encourage adoption. Above all, maintain a long-term vision that balances innovation with financial responsibility, ensuring every investment strengthens member trust and delivers lasting value.”
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